7-10 years of experience in sales, demand generation, business development, or community outreach within healthcare, preferably mental health., Deep knowledge of healthcare landscapes, patient acquisition, and referral strategies, particularly in behavioral health., Proficiency in CRM tools like Salesforce and expertise in market analytics and performance metrics., Strong ability to develop executive-level partnerships with healthcare organizations and stakeholders..
Key responsabilities:
Develop and execute a scalable outreach and business development strategy to drive patient referrals and brand expansion.
Lead targeted outreach campaigns to strengthen referral pipelines and establish partnerships with healthcare systems and community partners.
Monitor market trends and regulatory changes to inform demand generation strategies.
Lead and mentor a team of Outreach Managers, setting performance expectations and tracking KPIs to drive community engagement.
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Transformations Care Network is a family of local mental health clinics that is passionately dedicated to improving access to high-quality care. Transformations empowers our clinicians and customer service teams to provide easy access to high quality, outcomes-based care to all those that need help, and when they need it most. Our vision is to create a united network of outpatient clinics that offer immediate, superior mental health treatment options. We provide our employees with the opportunity to grow, learn and expand their skills! We are growing rapidly and want to talk to you about what that looks like for you and your career!
Location: Must reside in one of TCN’s operational states (PA, MA, DMV, WA, WV)
Reports to: Chief Growth Officer
Direct Reports: Senior and Non-Senior Outreach Managers
About Us
Transformations Care Network (TCN) is a leading provider of outpatient mental health services, dedicated to expanding access to high-quality, evidence-based mental healthcare. Operating across Pennsylvania (NDMH), Massachusetts (NEHS), DMV (Columbia), Washington (Lightheart), and West Virginia (Harmony), we are committed to building strong community partnerships and ensuring individuals receive exceptional care.
As we continue to scale, we seek an experienced National Director Business Development to drive demand generation and community engagement across our multi-state footprint. This individual will lead a high-performing outreach team, cultivate key relationships, and develop strategies to strengthen patient referrals and brand awareness.
Key Responsibilities
Strategic Growth & Business Development
Develop and execute a scalable outreach and business development strategy to drive patient referrals, partnerships, and brand expansion across TCN’s geographies.
Leverage data-driven insights to engage key referral sources, including primary care providers, hospitals, community organizations, and employer networks.
Align outreach efforts with organizational objectives, geographic expansion, and strategic partnerships, collaborating closely with executive leadership.
Monitor and analyze market trends, payer mix, and regulatory changes to inform demand generation strategies.
Community Engagement & Referral Development
Lead targeted outreach campaigns to strengthen referral pipelines and establish long-term partnerships with healthcare systems, community partners, and stakeholders.
Represent TCN at industry events, conferences, and community meetings, positioning our organization as a trusted leader in outpatient mental healthcare.
Develop and execute strategies to enhance brand awareness and market positioning across TCN’s states of operation.
Team Leadership
Lead a team of Senior and Non-Senior Outreach Managers, ensuring alignment with business priorities and outreach effectiveness.
While Outreach Managers are individual contributors, provide mentorship, structure, and strategic direction to help them maximize their impact.
Set clear performance expectations, track KPIs, and provide coaching to drive referral growth and community engagement.
Qualifications & Experience
7-10 years in sales, demand generation, business development, or community outreach within healthcare preferably mental health.
Design, implement, and manage incentive compensation plans for national disbursed, diverse sales team.
Deep knowledge of various healthcare landscapes, patient acquisition, and referral strategies. Behavioral health preferred.
Data-driven with expertise in CRM tools such as Salesforce, market analytics, and performance metrics.
Strong executive-level partnership development with healthcare organizations, payers, and stakeholders.
Must reside in PA, MA, DMV, WA, or WV.
Explore The Advantages Of Joining Our Team
We offer a competitive salary along with comprehensive benefits, including medical, dental, and vision coverage, low-cost virtual care, dependent and domestic partner coverage, a 401(k) plan, and more - designed to support your well-being.
Immerse yourself in a community united by a deep commitment to enhance mental health and revolutionize patient care.
Transformations Care Network is an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
Required profile
Experience
Spoken language(s):
English
Check out the description to know which languages are mandatory.