Offer summary

Qualifications:

2-5 years of experience in marketing, program management, or a related field, ideally in B2B technology or digital marketing., Strong understanding of marketing principles and ability to communicate strategies to diverse audiences., Excellent organizational and project management skills, with the ability to multitask in a fast-paced environment., Strong analytical mindset and ability to interpret market research and campaign data..

Key responsabilities:

Translate customer objectives into actionable marketing programs and collaborate with the sales team to gain client buy-in.

Work collaboratively across internal teams to ensure seamless scoping and delivery of programs.

Conduct market research to analyze trends and customer feedback, and assist in preparing presentations and reports.

Liaise with customers to share insights and support internal training efforts on marketing best practices.

Job description

About The Channel Company

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.

The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.

About The Role

The Channel Company is seeking a Program Strategist to join our commercial team. In this role, you will collaborate with sales, product, and delivery teams on a global basis to support the creation and execution of in-market programs that deliver on customer objectives. You will assist in developing strategic marketing concepts that resonate with B2B tech vendors, solution provider, and technology practitioner audiences.

What You'll Do

Translate customer objectives into actionable marketing programs; work with sales team to gain client buy-in and win new business
Work collaboratively and proactively across internal teams and lines of business to ensure seamless scoping and delivery of programs
Ensure program creation is aligned with corporate marketing strategy and leverages our unique value proposition
Conduct market research to analyze trends, competitive landscapes, and customer feedback
Collaborate with sales and product teams to understand key messaging, product positioning, and audience engagement strategies across the portfolio
Assist in preparing presentations and reports that communicate program performance, insights, and identify opportunities for client relationship expansion
Help identify new opportunities for marketing campaign evolution and product enhancements based on industry trends and customer needs
Liaise with customers and share insights with internal teams, ensuring alignment on program execution and customer expectations
Support internal training efforts by providing insights on marketing best practices and campaign effectiveness

Qualifications

2-5 years of experience in marketing, program management, or a related field, ideally in B2B technology or digital marketing.
Strong understanding of marketing principles and ability to communicate strategies to both technical and non-technical audiences.
Excellent organizational and project management skills, with the ability to multitask in a fast-paced environment.
Strong analytical mindset and ability to interpret market research and campaign data.
Experience with marketing tools, CRM platforms, or analytics software is a plus.
Excellent written and verbal communication skills with attention to detail.

Benefits

All full-time employees of The Channel Company enjoy benefit offerings such as medical, dental, vision, tele-health, disability, life insurance, health savings accounts, paid parental leave, company matched 401k, unlimited PTO, sick time, and 15 company paid holidays. At The Channel Company we truly value work/life balance, are 100% remote, and employees enjoy flexible working hours. Beyond that, we are an innovative, collaborative, and inclusive group of employees who come together to overcome challenges and achieve best-in-class results.

The Channel Company is licensed in the following states: AZ, CA, CO, CT, DC, FL, GA, ID, IL, IN, KS, LA, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, WA, WV. To be considered for this opportunity, you must reside in one of these listed states.

The Pay Range For This Role Is

90,000 - 100,000 USD per year(Remote)

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