Offer summary

Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field preferred., Minimum of 2+ years of relevant work experience in social media management., Proven experience in managing paid social media campaigns with a successful track record., Strong analytical, problem-solving, and communication skills..

Key responsabilities:

Develop and implement organic and paid social media strategies aligned with marketing goals.

Manage paid social media advertising budgets, including planning, execution, and optimization.

Create monthly organic content calendars and schedule posts across platforms.

Conduct market research and analyze competitor strategies to inform social media tactics.

Job description

This is a 100% remote, full-time contract position and is open to candidates anywhere in the Caribbean. For our open positions in other locations, click here.

Tweep Tweep! Want a #career where you’re ENCOURAGED to be on #socialmedia each day?

Brafton is hiring a Social Media Strategist—could that be you? The social media strategist reports to the VP of Social Media. The Social Media Strategist is passionate about creating, executing and reporting on effective organic and paid social media strategies across all social media platforms. Successful candidates are excellent communicators, proficient in working both autonomously and as a team, detail-oriented, organized and efficient.

Essential Job Functions

Developing and implementing organic and paid social media strategies that align with overall marketing goals.

Building and managing paid social media advertising budgets, including campaign planning, execution, and optimization.

Planning and creating monthly organic content calendars. This includes but is not limited to writing post copy, creating images/GIFs/videos and scheduling posts.

Creating and delivering comprehensive and actionable reports on campaign and organic performance and ROI.

Conducting market research and analyzing competitor strategies to stay current with industry trends and best practices.

Participating in client-facing calls and responding to email communications in a timely manner.

Required Skills

Bachelor’s degree required; Studies in Marketing, Communications or related area preferred

Minimum 2+ years of relevant work experience.

Proven experience in managing paid social media campaigns, with a track record of success in achieving goals and driving results.

Strong analytical and problem-solving skills, with experience using data to inform strategy and drive results.

Excellent written and verbal communication skills, with the ability to effectively communicate with clients and Brafton internal teams.

Ability to work in a fast-paced and dynamic environment, with experience managing multiple clients simultaneously.

Experience and/or knowledge of social networks such as Twitter, LinkedIn, Instagram, Pinterest and others.

Key Skill Sets Preferred

Social Media, Social Media Advertising, LinkedIn Advertising, Facebook Advertising, Client Services, Presentation Skills, Sprout Social, Content Marketing, Project Management

This is a 100% remote working role, so location is not important. Your immediate supervisor would be based out of our Boston Office in the US, however you’ll be able to operate day to day in your local time zone, but on occasion be able to adjust your schedule to cover meetings or calls with staff and clients in Australia or the UK.

As such you must be setup to operate effectively from your own work-space and be comfortable with pure remote / home-based working. Brafton’s core business is heavily remote focused - and was so well before the COVID-19 pandemic, as such the business is extremely agile and well adapted to such working practices.

Remote Marketing Executives are responsible for providing and maintaining at their own cost and expense their own computer infrastructure, internet connection and any industry-related hardware.

Required profile