Squad Lead (EMEA)

Squad Lead (EMEA)

Full-time, remote.

About Greenpark

Greenpark is a global, award-winning, performance-driven content leader and brand publishing agency. Our Purpose is to help brands create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.

We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

Our Values

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

About the role

We are looking for a dynamic leader for a new Content Squad at Greenpark to drive the digital transformation for a global, frozen food company across EMEA. This is a dedicated role with the primary objective of maximising brand awareness through social and lead generation with a strong immediate focus on the UK, French and UAE markets. A curious individual with a performance mindset, an ability to lead and own the project from end-to-end are essential.

This role will be working with creatives, copywriters, chefs and experts in search and performance to help serve the content needs of a large multi-national company in the B2B Food Service Sector – it’s a role the right person can make their own by becoming an essential partner to the client. Someone who intimately understands their business, products and audiences. Experience in Food and/or Food Services business and performance content would be preferred. A deep passion for food is a bonus!

What you’ll do

·        Set up internal workflows for how the squad docks in with the client’s ways of working

·        Lead on creative ideas and content planning for the content squad

·        Lead and help manage internal creative meetings, as well as provide pro-active content ideas and suggestions to the content output on all channels/platforms

·        Oversee the content calendar, including: Always-on content with the aim of driving site traffic and conversions.

·        Paid brand & lead generation campaigns o Liaise with creative and production teams on all edited assets and ensuring a smooth delivery

·        Ideating and executing team content

·        Maintain website calendars and trackers

·        Ensure all content meets brand and regulatory guidelines

·        Provide performance insights from the channels for the monthly content report and reporting back to the internal business and client on this performance

·        To grow traffic to brand sites from month to month and provide ongoing support on best practice on how to do this and achieve the goals of the client in brand awareness and conversion

·        Occasional travel within the EMEA region may be required

About you

·        At least 5-7 years managing social & web content inc. paid media experience

·        Experience in content strategy and planning

·        Experience in leading a team in multi-platform content creation

·        Experience in navigating and managing diverse stakeholders. Ideally in a regional or global capacity.

·        Experience with working on brands on content production

·        Understanding of web insights and reporting, including social listening, and how to use this to develop strategies.

·        Ability to analyse customer & competitor learnings and use the insights to inform ongoing strategies

·        Highly organised and able to manage multiple projects at once

·        Experience in food or foodservice marketing or advanced knowledge of cooking outside of work

·        Knowledge of tech infrastructure and builds would be advantageous

·        You live & breathe Greenpark’s core values—championing openness, respect, innovation, and teamwork—so that every interaction, both internally and externally, reflects our commitment to our values.

At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.