Offer summary

Qualifications:

Proven experience as a PPC Specialist or in a similar digital marketing role., Strong understanding of PPC platforms, especially Google Ads and Bing Ads., Excellent analytical skills with proficiency in Google Analytics and reporting tools., Ability to create engaging ad copy and manage multiple campaigns effectively..

Key responsabilities:

Develop and execute PPC strategies across various platforms, including Google Ads and social media.

Conduct keyword research and optimize campaigns for performance.

Monitor campaign metrics and provide insights for continuous improvement.

Collaborate with clients and internal teams to align marketing strategies with business goals.

Job description

VirtueStaff is looking for a skilled Remote Digital Marketing PPC Ads Specialist to join our innovative team. In this pivotal role, you will be responsible for creating, managing, and optimizing pay-per-click (PPC) advertising campaigns across various platforms to enhance our clients' online visibility and lead generation. Your expertise will directly contribute to driving conversions and maximizing return on investment (ROI).

Responsibilities

Develop and execute effective PPC strategies for various platforms, including Google Ads, Bing Ads, and social media advertising
Conduct keyword research to identify high-performing keywords and optimize campaigns accordingly
Create compelling ad copy and eye-catching visuals that resonate with target audiences
Monitor and analyze campaign performance metrics; provide insights and recommendations for continuous improvement
A/B test ad copy, landing pages, and targeting strategies to enhance campaign performance
Manage budgets, bids, and overall campaign spending to maximize ROI
Stay updated on industry trends and best practices in PPC and digital marketing
Collaborate with clients and internal teams to align strategies with business goals

Requirements

Proven experience as a PPC Specialist or similar role in digital marketing
Strong understanding of PPC platforms, particularly Google Ads and Bing Ads
Experience with social media advertising (e.g., Facebook Ads, LinkedIn Ads) is a plus
Excellent analytical skills and ability to interpret data to drive strategic decisions
Proficiency in Google Analytics and other reporting tools
Ability to create effective ad copy that engages target audiences
Strong attention to detail and excellent organizational skills
Ability to work independently and manage multiple campaigns simultaneously
Familiarity with conversion rate optimization (CRO) strategies

Benefits