Digital Marketing Intern

Description

Digital Marketing Intern

Company Overview
 

HealthStream is the leader in healthcare workforce solutions. We help organizations work better by helping their people work smarter.
 

HealthStream provides the leading learning, clinical development, credentialing, and scheduling applications delivered on healthcare’s #1 platform. We streamline everyday tasks while improving performance, engagement, and safety – fostering a workplace where people flourish, and care thrives.

Why Join Us

At HealthStream, you’ll have the opportunity to make a meaningful impact on the future of healthcare by collaborating with a team of talented professionals dedicated to innovation and excellence. We offer competitive compensation, comprehensive benefits, and a supportive work environment where creativity and collaboration thrive.

Our shared vision is to enhance the quality of healthcare by empowering the people who deliver care – a commitment we have upheld for over 30 years through providing innovative solutions and driving constant growth. Join us in revolutionizing the healthcare industry and shaping the future of patient care. As a HealthStreamer, you will be at the forefront of healthcare technology innovation, making a recurring impact on the industry.

We’re proud of our values-forward culture that offers our people:
 

• Mission-oriented work 
• Diverse and inclusive culture 
• Mental and Physical Health Support 
• Work-from-home flexibility  
• Wellness workshops 
• Buddy Program for new HealthStreamers 
• Collaborative work environment  
• Career growth opportunities 
• Continuous learning opportunities 
• Inspiring workspaces to collaborate and connect with other HealthStreamers 

At HealthStream, our thriving culture encourages collaboration and values contributions, allowing our team members to continuously solve big problems and grow. We are committed to driving innovation in healthcare and ensuring that patients receive competent care from qualified professionals. As a HealthStream team member, you will help bring this vision to life. If you want to work for a company committed to its values and vision, HealthStream is the place for you!

HealthStream is an equal opportunity employer. HealthStream prohibits employment practices that discriminate against individual employees or groups of employees on the basis of age, color, disability, national origin, race, religion, sex, sexual orientation, pregnancy, veteran or military status, genetic information or any other category deemed protected by state and/or federal law.

Position Information

Position Overview

The Digital Marketing Intern will play an important role in supporting HealthStream’s digital strategy. Key focus areas include the maintenance and enhancement of our web properties, the growth of its social influence, and the activation of digital campaigns that generate leads. The intern will receive exposure and mentorship from various managers within Digital Marketing including Website, Social, SEM/SEO and Marketing Automation

Key Responsibilities

Media

• Assisting monitoring our social media accounts and using social listening tools to ensure we are providing timely and appropriate replies and interaction with our followers. 
• Assisting with invoicing and reconciliation of advertising spend
• Compiling assets for paid media campaigns
• Research competitors’ media strategies to identify trends and opportunities for improvement

Digital Content

• Executing website content edits and updates
• Assisting with the content collection, project management, and QA’ing of web projects
• Create A/B tests for media landing pages to test conversion rates

Email

• Assist in creating and optimizing email campaigns, including one-time, recurring, triggered, and dynamic content-driven campaigns.
• Perform quality assurance (Q/A) checks for outgoing campaigns to ensure accuracy and compliance.

• Collaborate on the email marketing calendar to plan campaigns and communications
• Monitor campaign performance metrics such as open rates, click-through rates and conversions

Qualifications

Qualifications

• Preferred degree of study in marketing, advertising, graphic design, or closely related field
• Web content management, social media scheduling and analytics, and PPC advertising experience desired but not required.
• Previous internship experience is preferred but not required.  Ideally a Junior or a Senior with several marketing classes already completed.

Requirements

• Savvy user of technology and solid knowledge of social networks
• Familiarity with Google Analytics is a plus
• Familiarity with web editing tools is a plus
• Quick learner
• High attention to detail
• Energy for working on a collaborative team
• Data-driven mentality to assess whether efforts are producing measurable results

Are you passionate about enhancing healthcare outcomes and empowering healthcare professionals? Join the HealthStream team and become a HealthStreamer! Together, we can make a difference in the world of healthcare.