Offer summary

Qualifications:

8+ years of experience in go-to-market strategy, business development, or commercial consulting roles., Proven track record of successful GTM execution in the U.S. market, particularly in tech or B2B service companies., Strong analytical skills to translate insights into actionable strategies., Exceptional written and verbal communication skills..

Key responsabilities:

Conduct a rapid assessment of current positioning, customer segments, and competitive landscape.

Co-develop a tailored go-to-market strategy for the U.S., including messaging, pricing, and channel mix.

Identify ideal customer profiles and develop an outreach plan.

Provide recommendations on sales enablement and lead generation strategies.

Job description

This is a remote position.

About the Role

We are seeking an experienced Go-To-Market Consultant to help us refine and execute our market entry and growth strategy in the United States. This role is ideal for a strategic advisor with hands-on experience in launching products, validating positioning, and accelerating growth in new markets—particularly in the B2B tech or SaaS space.

Scope of Work

Conduct a rapid assessment of our current positioning, customer segments, and competitive landscape.

Co-develop a tailored go-to-market strategy for the U.S., including messaging, pricing, and channel mix.

Identify ideal customer profiles (ICP) and develop an outreach plan.

Advise or support on early-stage business development and strategic partnerships.

Provide recommendations on sales enablement and lead generation strategies.

Define metrics and success benchmarks to track GTM performance.

Optional: Train internal team members or assist in hiring for permanent roles.

Requirements

8+ years of experience in go-to-market strategy, business development, or commercial consulting roles.

Track record of successful GTM execution in the U.S. market, ideally for tech or B2B service companies.

Strong analytical skills, with the ability to translate insights into actionable strategy.

Exceptional written and verbal communication.

Autonomous, results-oriented, and comfortable working with ambiguity.

Previous consulting or fractional leadership experience preferred.

Nice to Have

Experience in responsible tech, AI governance, or digital trust.

Exposure to European startups or organizations entering the U.S. market.

Benefits

Freelance / part-time consultancy.

Duration: 3–6 months (renewable based on results).

Flexible hours; outcome-focused.

Who will you be collaborating with?

Gemma, Founder and CEO at Eticas

Arancha Cienfuegos, Chief Operations Officer at Eticas

If, after everything we have explained, you think you are the best candidate, send an email to careers@eticas.ai with your CV and a cover letter explaining why you are interested in working with us and what you can contribute to Eticas and the above role.