Product Marketing Manager (Promova) at Genesis

At Promova, we’re redefining language education to make it accessible, personal, and effective for today’s fast-paced world. Our growing team of 150+ professionals is on a mission to connect people, bridge cultures, and empower lifelong learners—reaching every country except aggressor states (yes, even Antarctica).

We blend AI-driven innovation with human expertise to create tools that help people speak with confidence, embrace new cultures, and truly belong in any language. As part of our team, you’ll make a real impact, work in an environment built on care, quality, and creativity, and grow alongside a community that values progress.

With flexible work options, comprehensive benefits, and endless opportunities for growth, Promova is more than a workplace — it’s a movement.

Currently, we are looking for Product Marketing Manager to join the Promova team. The main goals of this role are to improve the conversion rate of web funnels (from click to purchase), directly impacting the business unit economics and create and scale new web funnels that bring incremental business growth.

YOUR AREA OF IMPACT:

• Generate, prioritize, implement, and measure the effectiveness of A/B/C tests across web funnels to increase user flow and conversion to key actions.
• Analyze market trends, competitors, and user needs to identify opportunities for new high-potential web funnels.
• Collaborate closely with User Acquisition, Creative Marketing, Analytics, Development, and Design teams to rapidly and successfully run experiments that drive shared business goals.
• Maintain and improve conversion rates in existing active funnels based on data-driven insights.

ABOUT YOU:

• 2+ years of proven experience as a Growth Marketing Manager/ Product Marketing Manager/ Product Manager/ CRO Manager/ Marketing Specialist focused on funnels in web-based products or apps.
• Strong analytical skills and the ability to formulate hypotheses and conclusions based on data.
• Experience running A/B/C tests.
• Experience working with media buying teams.
• Hands-on experience with JIRA and Amplitude.
• English proficiency at Upper-Intermediate level or higher.
• A marketing mindset with curiosity about user psychology — what captures attention and drives action.
• Flexibility and adaptability to shifting priorities and business focus.

WILL BE A PLUS:

• Hands-on experience building and optimizing web funnels for subscription-based products.
• A proven track record of launching new funnels from scratch and achieving positive unit economics.

CORPORATE BENEFITS:

🎓 Growth — offered to help develop your skills, advance your career, and reach your full potential: compensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences; Promova English Group; English Classes; Promova Speaking Club and access to Promova Premium.

🧘🏼 Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; an unlimited number of sick days medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.

🏄🏼‍♂️ Fun&Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes.

INTERVIEW PROCESS:

• Pre-screen with Recruiter (40 minutes)
• Test task
• Interview with Head of Performance Marketing (1,5 hour)
• Bar-raising (1 hour)

If you’re ready to help reimagine language learning for today’s world, let’s do it together!