Director of Digital External Communications

Details

• Department: External Communications
• Schedule: Full Time Monday - Friday 8-5pm CT
• Location: Remote
  
  

Benefits

Paid time off (PTO)

Various health insurance options & wellness plans

Retirement benefits including employer match plans

Long-term & short-term disability

Employee assistance programs (EAP)

Parental leave & adoption assistance

Tuition reimbursement

Ways to give back to your community

Benefit options and eligibility vary by position. Compensation varies based on factors including, but not limited to, experience, skills, education, performance and salary range at the time of the offer.

Responsibilities

Job Summary:

Ascension External Communications is seeking a dynamic and results-driven leader to serve as the Director of Digital Content, Strategy, and Engagement. This individual will develop and execute a comprehensive digital strategy designed to elevate Ascension's corporate and brand reputation, amplify engaging storytelling, and increase the perception and visibility of the mission-driven work across our health system, and work collaboratively with Growth Marketing & Digital teams to achieve defined outcomes. The role requires expertise in leveraging various digital platforms, translating evolving trends into actionable strategies, and creating compelling content that resonates with diverse audiences across our digital channels, including the system website (about.ascension.org), LinkedIn, and X.

Responsibilities:

• Strategic Leadership: Develop and implement an innovative digital strategy to enhance Ascension’s online presence, focusing on reputation-building and impactful storytelling.
• Data-Driven Optimization: Use metrics and analytics to track performance, measure success, and refine strategies to improve engagement and visibility.
• Content Development: Lead the creation, curation, and publication of content for Ascension’s LinkedIn, Executive’s LinkedIns and Corporate website, ensuring alignment with organizational goals and audience interests.
• Editorial Oversight: Approve and manage an editorial content calendar for Ascension’s external platforms, collaborating with team members and leadership to align with broader reputation and communication objectives.
• Voice Consistency: Define and maintain a cohesive and authentic voice across all digital channels managed.
• Trend Analysis: Monitor and interpret evolving digital trends to inform content strategy and guide storytelling efforts.
• Cross-Functional Collaboration: Partner with internal teams, leadership, and external stakeholders to align digital efforts with Ascension’s mission and reputation goals.
• Website redesign: Lead the strategic planning and execution of a comprehensive About website redesign to enhance user experience and align with brand and organizational goals.
  
  

Qualifications:

• Proven track record in digital strategy, content creation, and engagement for large organizations, with a preference for experience in healthcare or mission-driven industries.
• Strong analytical skills with experience using digital metrics and analytics tools to optimize strategies.
• Expertise in digital platforms, including website content management systems, LinkedIn, X, and other social media channels.
• Exceptional written and verbal communication skills, with the ability to translate complex concepts into clear, engaging content.
• Demonstrated ability to lead, influence, and collaborate across cross-functional teams.
• Creative thinker with a strong understanding of current and emerging digital trends.
• Bachelor’s degree in communications, marketing, digital media, or a related field; advanced degree preferred.
• Years of experience: 5 -7 years.
  
  

Key Competencies:

• Strategic Vision and Execution
• Positive Attitude and Team Player
• Data-Driven Decision Making
• Storytelling and Content Creation
• Leadership and Collaboration
• Voice and Consistency
  
  

Why Join Us?

Ascension is one of the nation’s leading non-profit and Catholic health systems, with a Mission of delivering compassionate, personalized care to all with special attention to those most vulnerable. In FY2024, Ascension provided $2.1 billion in care of persons living in poverty and other community benefit programs. Across 16 states and the District of Columbia, Ascension’s network encompasses approximately 106,000 associates, 26,000 aligned providers, 105 wholly owned or consolidated hospitals, and 34 senior living facilities. Additionally, through strategic partnerships, Ascension holds an ownership interest in 26 other hospitals.

Requirements

Education:

• High School diploma equivalency with 5 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management OR Associate's degree/Bachelor's degree with 3 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management.
  
  

Additional Preferences

Why Join Our Team

Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.

Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.

Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.

Equal Employment Opportunity Employer

Ascension will provide equal employment opportunities (EEO) to all associates and applicants for employment regardless of race, color, religion, national origin, citizenship, gender, sexual orientation, gender identification or expression, age, disability, marital status, amnesty, genetic information, carrier status or any other legally protected status or status as a covered veteran in accordance with applicable federal, state and local laws.

For further information, view the EEO Know Your Rights (English) poster or EEO Know Your Rights (Spanish) poster.

As a military friendly organization, Ascension promotes career flexibility and offers many benefits to help support the well-being of our military families, spouses, veterans and reservists. Our associates are empowered to apply their military experience and unique perspective to their civilian career with Ascension.

Pay Non-Discrimination Notice

Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.

E-Verify Statement

This employer participates in the Electronic Employment Verification Program. Please click the E-Verify link below for more information.

E-Verify