Offer summary

Qualifications:

3+ years of experience in social media management, SEO, and website optimization., Bilingual proficiency in English and Spanish is required., Strong understanding of digital content best practices and website platforms like WordPress, Wix, and Shopify., Detail-oriented with strong analytical and problem-solving skills..

Key responsabilities:

Manage and update the firm’s website content, layout, blog, and SEO.

Draft blog posts using AI tools and original research aligned with legal standards and brand voice.

Plan and execute a cross-platform content strategy for social media platforms.

Track SEO performance using tools like Google Analytics and SEMrush.

Job description

About the Client

Our client is a dynamic New York-based personal injury law firm structured around four core departments: Operations, Intake, Case Management, and Litigation.

About the Role:
We are seeking a proactive, tech-savvy Marketing Coordinator to join our client's team. This person will play a central role in enhancing the firm’s digital footprint, strengthening their brand presence, and increasing inbound lead generation through content creation, SEO, and social media. They should be detail-oriented, proactive, and able to execute content that drives engagement and improves online performance.

Experience working in the law niche is a plus

Bilingual proficiency in English and Spanish is required

What You’ll Be Doing:

Manage and update the firm’s website content, layout, blog, and SEO.
Draft blog posts using AI tools and original research aligned with legal standards and brand voice
Collaborate with attorneys and staff to gather insights, quotes, and subject matter expertise.
Plan and execute a cross-platform content strategy for Instagram, Facebook, TikTok, and LinkedIn.
Develop platform-specific content calendars featuring legal tips, client wins, behind-the-scenes, and trending topics.
Edit long-form videos into short-form content using AI tools like Descript, Opus Clip, and Pictory.
Curate and manage the firm owner's LinkedIn presence, boosting visibility and engagement.
Perform keyword research and implement SEO strategies to improve organic search rankings.
Track SEO performance using Google Analytics, Search Console, SEMrush, or Ahrefs.
Coordinate with developers or vendors to resolve technical SEO issues.

Who We’re Looking For:

3+ years of experience in social media management, SEO, and website optimization.
Strong understanding of digital content best practices and website platforms (WordPress, Wix, Shopify, and others).
Proficiency in content creation, including writing, static graphics, and short/long-form video editing.
Skilled in creating and executing social media strategies across all social platforms.
Detail-oriented with strong analytical and problem-solving skills.
Bilingual proficiency in Spanish and English (Written+Oral) is required
Experience working in the law niche is a plus.