Hello 👋 — Help Shape the Future of Ethical Analytics

Matomo is entering a bold new chapter — becoming enterprise-ready, deepening our leadership across key markets, and evolving how we connect with customers globally. We are seeking a hands-on, strategic Senior Product Manager to help lead this transformation.

If you are passionate about solving real customer problems, driving privacy-first product innovation, and embedding human-centred design into everything you do, this is your opportunity.

Please apply with english resume!

About InnoCraft and Matomo 📊

At InnoCraft, we’re building a more ethical, privacy-first digital world. As the leading open-source web analytics platform, Matomo powers over 1 million websites and apps in 190+ countries, offering organisations the insights they need while maintaining full data ownership and user trust.

We believe in openness, privacy, and transparency. Every month, our platform processes billions of data points — transforming complex information into intuitive, powerful reports that delight users. Matomo is available in 50+ languages and supported by a global, fully remote community with strong hubs in New Zealand, Europe, and Canada.

We are proud to be:

- Privacy-Focused: Ethical analytics that prioritise user privacy and regulatory compliance.

- Open Source Driven: Transparent, community-powered innovation at the heart of everything we do.

- Globally Connected: A rich, multicultural environment where diverse perspectives drive better outcomes.

About the Role 🚀

This is a strategic, customer-facing role focused on discovering and delivering high-impact solutions for our most complex enterprise users, partners, and community.

Grounded in human-centred design and design thinking principles, you’ll bring structured creativity and deep empathy to solve real user problems — from discovery through delivery.

You’ll collaborate closely with senior leaders, development teams, and Product Owners to shape Matomo’s enterprise roadmap, while spending time in the field connecting directly with decision-makers, users, and partners.

You’ll champion the voice of the customer throughout the product lifecycle, using design thinking methodologies (empathise, define, ideate, prototype, test) to de-risk product decisions and build solutions people truly want and need.

You’ll also sharpen our Ideal Customer Profile (ICP), ensuring features and workflows are built for the right users and deliver maximum value.

At the same time, you'll help elevate our product management discipline — improving rituals, delivery practices, and product culture maturity.

This role sits at the intersection of product innovation, customer engagement, localised go-to-market execution, and brand evangelism — requiring strong in-region presence and the ability to influence across time zones in an asynchronous, collaborative environment.

About you ✨

- Customer Champion: You’re obsessed with solving real customer problems through human-centred design and relentless empathy. From discovery to delivery, you're the voice of the user.

- Strategic Thinker & Doer: You're as comfortable running design sprints and prototyping ideas as you are aligning roadmaps with OKRs. Big picture meets tactical execution—you're in the sweet spot.

- Privacy Evangelist: GDPR, ePrivacy, Privacy by Design—these aren't just buzzwords; they're your core values. You champion ethical analytics and know how to turn privacy into a product advantage.

- Cross-Functional Guru: Working seamlessly with Sales, Marketing, Engineering, and Customer Success teams across multiple time zones is your superpower. You’re a collaborative force that breaks down silos.

- Analytical Innovator: You balance intuition with data-driven decision-making, always validating your assumptions and measuring success. Evidence-backed proposals and measurable outcomes are your trademark.

What You'll Lead and Execute 🌟

Customer-Centric Product Discovery

- Engage directly with key enterprise customers across Europe to understand their full ecosystem — from procurement and compliance to workflows, integrations, and user outcomes.

- Apply human-centred design and design thinking to uncover unmet needs and pain points.

- Map and prioritise buyer personas and user needs to influence product roadmaps and guide go-to-market alignment.

- Run co-creation workshops and design sprints to ideate and test solutions quickly.

- Validate hypotheses through continuous discovery, prototyping, and real-world feedback.

- Help define and evolve Matomo’s Ideal Customer Profile (ICP) to align product strategy with high-value users.

In-Market GTM Localisation & Cross-Functional Collaboration

- Partner closely with Sales, Marketing, and Customer Success in key markets (Europe and North America) to co-develop localised launch strategies, messaging, and adoption plans.

- Translate regional findings into scalable enablement and product adoption strategies.

- Provide insights into local pain points, feature gaps, and regulatory concerns to ensure market fit.

Strategic Product Leadership

- Lead the end-to-end Enterprise product discovery funnel — from early ideas to validated solutions.

- Collaborate with the Head of Product and Product Committee to align product strategy with customer needs, regional regulations, and competitive landscape.

- Balance intuition and evidence using structured tools such as value sizing and cost-benefit assessments.

- Navigate competing stakeholder inputs to drive prioritisation and alignment.

- Drive roadmap execution across development squads, ensuring impact, responsiveness, and measurable outcomes.

- Balance open-source and enterprise customer needs to maintain a cohesive, scalable platform experience.

- Align priorities, OKRs, and delivery rhythms across squads for consistent execution.

Product and Brand Evangelism

- Represent Matomo at key industry conferences, webinars, and events.

- Engage with enterprise prospects, partners, and influencers to share Matomo’s vision and strategy.

- Act as a public-facing thought leader bridging market needs with internal teams.

- Build strong feedback loops between market signals and product planning.

Rigorous Analysis & Evidence-Based Decision Making

- Conduct competitive and market research to identify differentiation opportunities.

- Deliver evidence-backed proposals trusted by the Product Committee and stakeholders.

- Define clear success metrics and ensure features deliver measurable value and ROI.

Foster Continuous Improvement

- Champion a culture of experimentation, learning, and iteration across teams.

- Embed design thinking into every stage of discovery and delivery.

- Mentor Product Owners and Designers to elevate empathy-driven discovery practices.

- Raise product management standards — improving rituals, discovery, backlog management, and cross-functional collaboration.

- Proactively address UX and product design gaps by facilitating co-design workshops or coordinating external experts.

- Embed structured prioritisation, hypothesis validation, and user research approaches.

Become a Matomo Expert

- Develop deep product knowledge across Matomo’s architecture, capabilities, and value proposition.

- Stay ahead of evolving privacy and data protection laws (GDPR, ePrivacy) and embed compliance into the product.

- Track enterprise analytics trends to shape long-term product strategy.

Key Success Metrics 🎯

- Drive Monthly Recurring Revenue (MRR) and expansion revenue through enterprise feature adoption.

- Deliver high-impact features that increase customer value, revenue growth, and product differentiation.

- Improve trial-to-customer conversion through better onboarding, activation, and early value delivery.

- Boost product adoption, retention, and reduce churn through user-centric design.

- Improve Time to Value (TTV), Net Promoter Score (NPS), and Customer Satisfaction (CSAT).

- Increase roadmap delivery predictability and squad alignment on strategic goals.

- Balance discovery and delivery to validate user needs and reduce risk.

- Align product initiatives with OKRs — privacy-first design, localisation, enterprise readiness.

- Strengthen collaboration across Product, Engineering, Marketing, Sales, and Customer Success.

- Act as a brand and product evangelist to grow Matomo’s visibility and ethical leadership.

Minimum qualifications 🤓

- Business-level proficiency in English and German or French.

- 7+ years of experience leading product management for complex B2B SaaS or data platforms.

- Human-Centred Design Expertise: Deep knowledge of design thinking principles applied to product development.

- Strong Leadership & Mentorship: Track record of guiding cross-functional teams and mentoring product professionals.

- Privacy-First Mindset: Experience embedding Privacy by Design principles; strong knowledge of GDPR and ePrivacy.

- Exceptional Communication: Outstanding storytelling and communication skills for both technical and non-technical audiences.

- Collaborative & Empathetic: Passionate about building transparent, user-first experiences with strong empathy.

- Remote Work Experience: Skilled in remote, distributed teams across multiple time zones, using Jira, Confluence, ProductBoard, Miro, or similar tools.

- Customer-to-Tech Bridge: Proven ability to translate customer needs into technical execution.

- Education: Degree in Computer Science, Economics, Design, Business, or a related field, or equivalent professional experience.

Benefits 💪

- Competitive Salary Package(based on experience)

- Fully remote and flexible work environment

- Generous paid leave and holiday policies

- Professional development and leadership growth opportunities

- Co-working space paid for and/or work from home

- All home office equipment paid for (laptop, desk, chair, standing desk, lights, etc.)

- Flexible hours

- A huge “playground” to grow your skill set

- Volunteering Day: Empower Your Impact

- Bereavement Leave for Pets: Compassion Beyond Boundaries

- Training Opportunities

- Mental Health Support Services

Location 🌎

- 100% Remote work position

- Must be Located in France or Germany

Diversity and Inclusion 🤗

At Matomo, we celebrate the things that make you, _you_. We are an inclusive employer and do not discriminate against any employee or applicant because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, or disability.

We actively seek diversity in our workplace and embrace individuals with unique backgrounds, perspectives, and abilities.

Come join our growing team and help build a safer, privacy-first web!

#LI-Remote

Senior Product Manager - SaaS 100% Remote

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