Content Marketing Specialist

Cognota is on a mission to enable more people to learn and grow.

Our award-winning software is the first of its kind and is changing how corporate learning teams run their operations worldwide. Cognota makes remote teams work, and in turn we are globally remote. You’ll be joining a collaborative team that is passionate about delivering value to our customers - and enjoying the journey as we do it. Together, we’re building something big!

We created our values together as a team, and we live and work by them every day.

• Break Down the Walls. We collaborate and communicate openly, it’s who we are. Everyone can contribute and is encouraged to share their ideas
• Keep it Win-Win. We are fair and honest. Whether it is customers, employees, or any other stakeholders, each interaction is a partnership where everyone wins
• Be Better Than Yesterday. We learn continuously by facing challenges that most people would run from. It makes us stronger so we can push boundaries and do our best work
• Drive the WOW Factor. We are obsessed with creating great experiences. Every decision we make offers us the opportunity to go that extra mile so the magic can happen
• Enjoy the Journey. We know that building a great company is hard work, so while we push ourselves, we make work fun so everyone enjoys the ride
• Embrace Uncertainty. We aim high, and think big. Roll up your sleeves, and don’t be afraid of pursuing a challenging goal.
• Pay if Forward. We believe in shaping the world by giving back—supporting others, sharing knowledge, and fostering collaboration. This responsibility drives innovation and strengthens our commitment to the greater good.

Job Overview

We've got an exciting job opening for a Content Marketing Specialist! As an experienced B2B content practitioner, you’ll use data insights to create high performing digital assets that provide value to our audience and at the same time deliver quantifiable results such as improved conversion rates, engagement metrics, and pipeline contribution for our sales and marketing teams.

You’ll be an essential contributor to the strategy and execution of a content program that increases brand awareness, educates, and  produces measurable results. In this critical role, you’ll be helping create a software category and reshape the conversation around Learning Operations (LearnOps).  

What you’ll own

• Strategic Content Delivery - Execute a comprehensive content marketing strategy aligned with Cognota's business objectives and audience needs, with particular focus on SEO performance
• Content Creation & Optimization - Produce polished, authoritative content across multiple formats (webinars, white papers, blogs, case studies)
• SEO Leadership - Apply advanced search optimization techniques including keyword research, competitive analysis, and technical SEO best practices to improve content visibility and performance
• Analytics & Performance - Utilize GA4 and other analytics platforms to measure content effectiveness, analyze key metrics (organic traffic, SERP positioning, conversion rates), and implement data-driven improvements
• Editorial Management - Oversee content calendar planning and workflow optimization based on keyword opportunities, industry trends, and audience behaviour data
• Cross-functional Collaboration - Partner with marketing, sales, and product teams to align content initiatives with company-wide objectives and ensure consistent messaging
• Content Distribution - Implement effective content distribution tactics across channels to maximize reach and engagement
• Technical SEO Implementation - Apply best practices for internal linking structures, semantic markup, meta data optimization, and site architecture recommendations

Requirements

• Bachelor's or Master's degree in marketing, communications, or related field
• 3+ years of experience in content marketing with demonstrated SEO expertise
• Comprehensive understanding of search engine algorithms, ranking factors, and optimization techniques
• Proficiency in keyword research tools (SEM Rush, Ahrefs, etc.) and analytics platforms (GA4, HubSpot)
• Strong technical knowledge of on-page and off-page SEO factors
• Proven expertise with generative AI tools for content creation and optimization
• Exceptional writing, editing and proofreading skills to enhance AI-generated content to enterprise standards
• Proven project management skills with ability to manage complex content initiatives
• Experience with content performance analysis and ROI measurement
• Ability to translate technical SEO concepts into actionable content strategies

Professional Attributes

• Strategic mindset balancing creative content development with technical SEO requirements
• Data-driven approach to content planning and performance optimization
• Excellent communication skills and ability to collaborate across departments
• Strong organizational capabilities with attention to detail
• Proactive problem-solving abilities and adaptability to search algorithm changes
• Results-oriented focus with commitment to continuous improvement

Why Join Cognota?

• Competitive Compensation – Base salary + commission.
• Equity Options – Be a part of our journey as we build the LearnOps category.
• Medical, Dental, & Vision Coverage – From day one.
• Remote-First Culture – Work from anywhere while staying connected.
• Growth Opportunities – Work alongside industry leaders and a best-in-class team.

Cognota believes in equality and celebrates diversity. We ensure that every candidate is treated fairly, without discrimination based on age, ancestry, colour, race, citizenship, ethnic origin, birthplace, belief, disability, family or marital status, gender identity, gender expression, public assistance status, criminal record, sex, or sexual orientation.

To foster inclusivity, we're committed to making our recruitment process accessible to all. If accommodation is needed during the hiring process, please inform us. Cognota is here to provide or arrange the necessary support for our applicants.