General Manager, UK

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a high-growth startup AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $18 million AUD (roughly £10 million) to fund sanitation projects around the globe. Basically, we’re really good at doing good. 

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

We're on the lookout for a General Manager to come and join the fold, taking the reins and leading our UK region. This is a newly created role, and we need someone who’s ready to own our fastest-growing market, lead our cross-functional commercial teams, and help us scale the crap out of our business across all channels.

In this role, you’ll be focused on defining a strategy that’s tailored to the unique needs of the UK market. You’ll take our company-wide objectives and translate them into clear, actionable strategies that drive growth locally. With your extensive experience across the UK market, you’ll help level up our teams and push for faster decision-making, accountability, and results. It’s all about using local insights to accelerate our impact and drive sustainable growth.  

As the leader of this beloved brand, you’ll play a pivotal role in taking us to even greater heights. You’ll be the bridge between our local and global teams, ensuring alignment while fostering growth across the region.

If you worked here this past month here are some things you might have been involved in

• Driving the UK regional strategy for the second half of FY25, while laying the groundwork for ambitious plans in FY26 (starting in July!).

• Crafting a long-term vision for our retail growth in the UK, including innovative channel strategies and defining clear success metrics.

• Leading a cross-functional team to develop initiatives that will significantly boost new customer acquisition and expand our brand's reach across the UK.

• Contributing to the evolution of our product and pricing strategies, with a focus on identifying key UK market opportunities.

• Mentoring and guiding a high-performing team across marketing, sales, supply chain, and other areas, to ensure the successful execution of our strategic roadmap.

• Designing and implementing a robust test-and-learn framework with clear hypotheses and success metrics, to drive sustainable growth in the UK market.

Let’s talk about you

You’re a true expert when it comes to the UK market, and ideally, you’ve already made your mark as a Growth-oriented General Manager. Your versatile skill set is complemented by your experience in leading diverse teams at different stages of their careers, and you know how to forge meaningful cross-functional relationships that drive results.

You’re at your best in a scale-up environment and have a proven track record of contributing to the growth stories of brands in the UK market. Whether you’ve led market expansions, accelerated product launches, or optimised team performance, you’ve been a driving force behind growth.

Your deep market knowledge empowers you to make data-driven decisions, set ambitious yet achievable goals, and develop holistic strategies that drive real impact. You know how to leverage customer, competitor, and market insights to shape growth strategies, always balancing bold ambitions with sustainable profitability.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.