Offer summary

Qualifications:

2+ years of experience running direct-response Meta Ads campaigns with proven results., Deep knowledge of Meta Business Suite & Ads Manager., Strong analytical skills, with mastery in Excel/Google Sheets being a plus., Creative thinker capable of evaluating ad copy and visuals..

Key responsabilities:

End-to-end ownership of Meta Ads campaigns across multiple local markets.

Plan, launch, and manage ad sets and campaigns with precision targeting.

Monitor and optimize performance metrics like ROAS, CAC, and CTR daily.

Deliver weekly performance reports with insights and next steps.

Job description

This is a remote position.

Job Highlights:

Contract: Independent Contractor
Schedule: Flexible during client business hours, 40 hours per week.
Client Timezone: Grand Rapids, Michigan (EST)

Role Overview
As our Paid Media Manager, you’ll be the brains and execution behind all of our Meta Ads campaigns. Your mission is to grow our newsletter subscriber base and drive conversions with highly targeted, creative, and optimized ad campaigns across multiple local markets.

Key Responsibilities

End-to-end ownership of Meta Ads campaigns across multiple local markets (newsletter growth, merchandise drops, memberships, etc.)
Launch new publications and campaigns as directed by my management: Follow a proven process to optimize and launch new campaigns.
Media buying: Plan, launch, and manage ad sets and campaigns with precision targeting and creative testing.
Performance optimization: Monitor ROAS, CAC, CTR, CPMs, and conversion metrics daily—optimize in real time.
Creative strategy: Collaborate on or develop ad creatives (copy + visuals) that convert; work with our team or freelancers to execute.
Budget ownership: Allocate and manage monthly and weekly ad budgets across geos and campaigns.
A/B testing: Run ongoing experiments across audiences, placements, and creatives to find scalable winners.
Reporting & insights: Deliver weekly performance reports with clear insights and next steps.
Stay on top of Meta platform updates, best practices, and performance trends in paid social.

Requirements

2+ years experience running direct-response Meta Ads campaigns with proven results (preferably across multiple locations or local brands)
Deep knowledge of Meta Business Suite & Ads Manager
Experience with performance marketing a major plus
Comfortable managing $100k+ monthly budgets across campaigns
Creative thinker who can write and/or evaluate ad copy, hooks, and scroll-stopping visuals
Strong analytical skills—Excel/Google Sheets mastery a plus
Self-starter: you can set strategy and execute it with minimal oversight
Bonus: Familiar with tools like Beehiiv, Canva, Coda, AirTable, etc.

Benefits

Independent Contractor Perks:

Permanent work from home
Immediate hiring
Steady freelance job

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

ZR_21949_JOB

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