Senior Product Marketing Manager

What We're Looking For

Are you an energetic self-starter who wants to build something big and impactful from the ground up? Do you get excited by taking on a big challenge? Charlie is building the future of banking for the coming wave of millions of tech-comfortable retirees who deserve a bank built from the ground up for their unique needs, a bank they don’t have to get in line for, a bank that comes to them.

As an early and formative member of the Charlie team, you will play a leading role in creating a simple, transparent, and delightful banking experience for tech-comfortable retirees. We’re looking for a creative, analytical, and highly motivated Senior Product Marketing Manager to join our team. In this role, you'll have a primary focus on driving new user acquisition through product-led growth. You’ll also lead the charge in driving customer referrals through new product go-to-market strategies and the activation, retention, and engagement of our existing customers.

The ideal candidate will have a unique blend of growth marketing and product marketing experiences that allow them to work effectively alongside our Product, Design, Marketing, Sales, and Customer Success teams. You’ll need the capability to think strategically and the ability and willingness to roll up your sleeves to execute where necessary. You need to be comfortable working amidst ambiguity and thrive in bringing people together towards a common strategy.

You’d be joining a highly experienced group of founders, including our CEO, Kevin Nazemi, who served as the Co-Founder and Co-CEO of Oscar Health (NYSE: OSCR), and a company financially supported by some of the most respected FinTech Investors.

Responsibilities

• Plan and coordinate go-to-market strategies, ensuring a unified approach to delivering product-led growth.
• Orchestrate and execute product marketing activities with cross-functional teams to maximize product uptake and visibility.
• Drive awareness and adoption of key core product features that lead to customer satisfaction and retention.
• Monitor and track marketing effectiveness, adoption, and growth of our product features.
• Empower Sales and Customer Success teams with essential tools and narratives, enabling them to communicate the product’s story effectively.
• Manage post-launch optimization efforts, addressing market shifts and leveraging new opportunities to sustain product momentum.
  
  

Qualifications

• At least 5 years of product marketing with a focus on growth and direct-to-consumer.
• Excellent verbal, written, presentation, and interpersonal communication skills.
• Experience planning and executing integrated go-to-market campaigns across multiple marketing channels.
• Proven track record of collaborating cross-functionally to achieve shared KPIs.
• A positive can-do attitude.
• Organized and results-oriented.
• BA/BS degree.
  
  

Benefits

• Equity ownership.
• Competitive compensation.
• Medical, vision and dental coverage (US employees).
• 401k with company match (US employees).
• Three weeks of annual vacation during the first and second years of employment. Four weeks of annual vacation starting in the third year of employment and every year thereafter.
• 8 observed US holidays.
  
  

Our Ethos

Treat every customer as if they were our parents. We value integrity and empathy, and work to earn the trust of our customers and community by the choices we make every day. Caring for our customers is at the center of everything for us.