Digital Consultant - DXP

2025 is all about growth here at Squiz 🚀 and we are seeking a Digital Consultant to join our team. This role is focused on helping businesses optimise their use of our Digital Experience Platform (DXP) to deliver personalised, seamless, and impactful digital experiences across various touchpoints. As a strategic, collaborative, and technical expert, you will bridge the gap between customer needs, content, and the capabilities of the DXP, ensuring that our customers fully leverage the platform’s potential.

Who we are:

Squiz helps organisations improve the services they offer online and, in turn, the lives of the people that matter to them; building portals for students, websites for citizens, intranets for employees, and much more.

Headquartered in Australia, with 370 staff members scattered across our international offices in the USA, United Kingdom, Poland, and New Zealand.

We're looking for people like you, who want to be a part of this journey of reinvention as we build an amazing Global SaaS product business, with the experience and enthusiasm to use amazing technology in new and creative ways.

Why Squiz?

You'll work with some of the most intelligent and down-to-earth people you'll ever meet. We are a diverse team of passionate professionals who love challenging the status quo. Every day is different, but one thing that's constant is that we all love what we do.

We are deeply committed to flexibility because we understand that our people's success depends on maintaining a balanced life. With our flexible working policy, you will have the flexibility to choose where and how you work each day. Our goal is for you to work in a way that fosters productivity, efficiency, and positive outcomes, while also encouraging connection and collaboration.

Benefits:

- Squiz Flex – Have flexibility as to where and how you work every day

- 30 days annual leave plus bank holidays

- 2 days of Compassionate Leave

- Paid Parental Leave

- Company Shutdown between Christmas Day and New Year’s Day

- Open Door Policy – No need to worry about chain of command here at Squiz

- £150 Annual Healthy Lifestyle Allowance

- Excellent Career Development Opportunities

What you’ll do:

- Understanding Customer Goals and Needs: Conduct discovery sessions to identify customer objectives (e.g., lead generation, customer retention, brand loyalty) and analyse customer pain points and opportunities to improve their digital presence.

- Strategy Development: Create marketing and content strategies tailored to the customer’s target audience and business goals, define KPIs and success metrics, and align digital content strategies with broader marketing objectives.

- Content Strategy and Management: Guide customers in developing content tailored to different stages of the customer journey, advise on taxonomy, metadata, and tagging, and collaborate with content creators to optimise assets for the platform.

- Personalisation and Segmentation: Use the DXP’s features to design personalised experiences based on user behaviour and demographics, implement dynamic content delivery, and recommend adjustments based on real-time analytics.

- Campaign Planning and Execution: Leverage the DXP to design, launch, and manage multi-channel marketing campaigns (e.g., web, email, mobile, and social media), and use marketing automation features to streamline workflows and nurture relationships.

- Analytics and Reporting: Monitor the performance of campaigns and content using the DXP’s built-in analytics tools, generate actionable insights for optimisation, and report ROI to customers.

- Collaboration with Technical Teams: Work closely with developers, designers, and implementation teams to ensure seamless integration and usability of the DXP, providing input on platform configurations and customisations.

- Training and Enablement: Educate customers on how to use the DXP effectively, including content creation workflows, campaign management, and analytics, and develop documentation or workshops to help customers maximise their return on the platform.

- Innovation and Best Practices: Stay updated on emerging trends in digital marketing, content strategy, and DXP capabilities, proposing innovative ways to use the DXP for advanced personalisation, automation, or engagement.

- Revenue Target Achievement: Drive revenue growth by meeting or exceeding sales targets through the successful implementation and optimisation of DXP solutions for customers.

Who you are:

- Expertise in digital marketing and content strategy, with a strong technical understanding of DXP functionality, APIs, and integrations.

- Knowledge of customer journey mapping and experience design.

- Proficiency in analytics and data interpretation, with strong communication and training abilities.

- Experience with DXPs such as Adobe Experience Manager, Sitecore, Optimizely, Liferay, or Acquia.

- Familiarity with marketing automation tools like Marketo, HubSpot, and Salesforce Marketing Cloud.

- Strong experience in collaboration tools like Miro, Slack, Asana, and Jira.

- Excellent ability to advise and educate customers on platform capabilities and best practices.

- A results-driven mindset with a passion for delivering high-impact digital experiences.

We understand the effort it takes to apply for a role. We are committed to responding to each and every applicant, successful or not.