Social Media & Video Specialist

About the Role

 Boldin is seeking a  Social Media & Video Specialist to drive our content strategy across social platforms and YouTube. This hybrid role blends social media management, content creation, and video production to engage our audience with high-quality, informative, and visually compelling content. The ideal candidate is passionate about personal finance and self-improvement/actualization and has a proven track record of growing brands through social media and video content. This is a remote position. 

Key Responsibilities  

Social Media Strategy & Content Execution 

• Develop and execute a comprehensive social media strategy aligned with Boldin’s brand and marketing goals.
• Plan, create, and schedule engaging, high-quality content (graphics, videos, and written posts) for LinkedIn, Twitter, Instagram, Facebook, Reddit, TikTok, and YouTube.
• Optimize posting schedules based on data-driven insights to maximize reach and engagement.
• Write captivating captions, headlines, and call-to-actions tailored to each platform.
• Monitor and engage with followers, influencers, and industry conversations to build a loyal community.
• Proactively respond to comments, messages, and mentions while maintaining Boldin’s brand voice.

Video Production & YouTube Growth 

• Ideate, produce, and edit high-quality, engaging videos for YouTube and social media, including tutorials, explainers, interviews, and thought leadership content.
• Collaborate with the content team to create compelling video scripts and direct talent for impactful video delivery.
• Design eyecatching thumbnails, animations, and motion graphics to enhance video engagement.
• Manage color correction, audio balancing, and other postproduction enhancements to maintain a polished final product.
• Implement YouTube SEO best practices, including keywordrich titles, descriptions, and tags.
• Research and apply trending topics, formats, and styles in the finance and fintech space.
• Analyze video performance metrics and make data-driven recommendations for improvement.

Performance Tracking & Growth Optimization  

• Track and report on key social media and video performance metrics (follower growth, engagement, reach, conversions, video watch time, retention rates, etc.).
• Use analytics tools (Meta Business Suite, Twitter Analytics, Google Analytics, Sprout Social, YouTube Studio, etc.) to measure success and optimize strategy.
• Conduct A/B testing on content types, posting times, and ad creatives to refine engagement strategies.
• Stay updated on emerging social media and video trends to recommend new opportunities for growth.

What We’re Looking For  

• A passion for and deep knowledge of personal finance and self-improvement.
• 2-5 years of experience managing social media and video content for a brand, startup, or agency.
• Strong understanding of social media platforms (LinkedIn, Twitter, Instagram, Facebook, TikTok, Reddit, YouTube, etc.).
• Proficiency in video editing tools such as Adobe Premiere Pro, After Effects, Final Cut Pro, CapCut, or similar.
• Experience creating educational, explainer, or storytelling-driven content (finance industry a plus).
• Knowledge of YouTube algorithms, SEO, and audience engagement strategies.
• Graphic design skills (Canva, Adobe Suite) for creating visually appealing content.
• Excellent copywriting and storytelling skills, with a keen sense of brand tone.
• Hands-on experience with social media management tools.
• Ability to analyze metrics and trends to inform content decisions.

It is a plus if you have 

• Experience in fintech, personal finance, or financial services.
• Familiarity with influencer marketing and partnerships.
• Basic animation and motion graphics skills.
• Experience with YouTube analytics and A/B testing strategies.
• CFP license or deep experience in personal finance or life coaching is a plus.

Why Join Boldin?  

• Opportunity to shape and grow Boldin’s digital presence and video content.
• Work in a fast-paced, innovative environment with a passionate team.
• Flexible working arrangements based on candidate strengths and availability.

If you're a creative, analytical, and results-driven content expert with a passion for finance and self-improvement, we’d love to hear from you!

We want to be as inclusive as possible in our hiring process. If you don’t have 100% of what we’re looking for, but feel like you’re pretty close to growing into the role — please still apply. If a candidate has only 80% of the skills but a fantastic attitude and perspective, they might be the perfect fit.

Boldin values the unique perspectives and contributions of all individuals and we strive to foster a diverse and inclusive culture. We encourage applications from individuals of all backgrounds, including and not limited to people of any race, ethnicity, or national origin, individuals with differing abilities, members of the LGBTQ+ community, veterans, gender minorities, women and people from underrepresented communities.We are committed to providing reasonable accommodations for applicants with differing abilities throughout the recruitment process. If you require any accommodations, please let us know, and we will work with you to meet your needs. We are committed to fostering an environment where everyone can bring their authentic selves to work. If you are comfortable doing so we invite you to share your preferred pronouns in your application.