Senior Adobe Product Expert

Job Description - Senior Adobe Product Expert

Job Title

Details of Role

Senior Adobe Product Expert

• Serve as the subject matter expert on Adobe Campaign Classic (ACC) configuration, optimization, and best practices.
  
• Provide strategic guidance on campaign automation, customer segmentation, and personalization.
  
• Troubleshoot and resolve complex technical issues related to Adobe Campaign Classic.
  
• Collaborate with marketing, IT, and business teams to enhance campaign effectiveness.
  

·         Conduct training and knowledge-sharing sessions for internal teams.

Mandatory skills

Adobe Campaign Classic Expertise:

·         Deep knowledge of Adobe Campaign Classic architecture, database structures, and campaign execution.

·         Experience with configuring, scripting, and troubleshooting in Adobe Campaign Classic (JavaScript, XML, SQL).

·         Expertise in campaign management, segmentation, personalization, and automation.

·         Integration experience with CRM, CDP, and other MarTech platforms (Salesforce, Microsoft Dynamics 365, Adobe Experience Cloud).

·         Understanding of delivery best practices, including email marketing strategies, SMS, and push notifications.

Technical & Analytical Skills:

·         Data modeling, segmentation, and ETL processes for marketing automation.

·         Strong SQL skills for querying, data extraction, and troubleshooting.

·         Proficiency in APIs, web services, and system integrations (REST, SOAP).

·         Performance optimization techniques to enhance efficiency in campaign execution.

·         Familiarity with cloud-based deployment (AWS, Azure, Google Cloud).

Tools & Software:

·         Marketing Automation & MarTech: Adobe Campaign Classic (must have); Nice to have: Microsoft Dynamics 365 Outbound or Real Time Marketing, Salesforce Marketing Cloud, Marketo, Oracle Eloqua or similar.

·         Data & Integration: SQL, JSON, XML, REST/SOAP APIs, ETL tools.

·         Collaboration & Documentation (knowledge of minimum one of the tools): Azure, Microsoft Teams, Jira, Confluence, Slack.

·         Testing & QA Tools: Adobe Campaign testing frameworks; Nice to have: Postman, Selenium, etc.

·         Project & Process Management: Agile methodologies (Scrum, Kanban) for project execution.

·         Risk assessment and mitigation strategies to address technical challenges.

·         Stakeholder management & alignment with business goals.

·         Technical documentation and knowledge sharing for team enablement.

Industry-Specific Knowledge:

·         Marketing Automation & Customer Engagement Best Practices.

·         Data Privacy & Compliance Regulations (CPR, GDPR, ISO security standards).

·         Customer Data Platforms (CDPs) & CRM integration strategies.

·         Trends in AI-driven marketing, personalization, and automation.

Desired Skills

Experience in the MarTech field of Marketing Automation Platforms

Roles & Responsibilities

·         Serve as the primary expert for Adobe Campaign Classic, providing deep technical and product expertise.

·         Lead the implementation, configuration, and customization of Adobe Campaign Classic to meet business needs.

·         Optimize and maintain campaign workflows, automation, and data integration with interconnected MarTech platforms.

·         Ensure best practices in data security, performance optimization, and system scalability.

·         Troubleshoot and resolve technical issues, ensuring stability, efficiency, and seamless operation.

·         Work closely with the Project Manager and Technical Lead to ensure timely and high-quality delivery within defined parameters.

·         Collaborate with the QA Specialist to ensure proper testing, validation, and quality assurance.

·         Oversee platform upgrades, migrations, and versioning to minimize disruptions.

·         Act as a bridge between business and IT teams, translating business requirements into technical solutions.

·         Provide mentorship and training to internal teams, sharing best practices and industry insights.

Overall years of experience

8+ as a Senior Adobe Campaign Classic Product Expert

Relevant years of experience

8+ as a Senior Adobe Campaign Classic Product Expert

Industry & Education background

Extensive experience in banking and financial services as an Adobe Campaign Classic Product Expert.