Senior Digital Marketing Manager

Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers.

Our Culture

Culture is meaningful to us. It's in the way we interact with one another and with our clients. We believe in being our authentic selves with one another and have cultivated an approach that is "we" not "I". We honor the commitments that we make to our clients and one another. This is our culture. We actively engage in the communities where we live and encourage our teammates to use Volunteer Time Off and to engage with our Spotlight Charities and causes meaningful to teammates.

About the role:

We are seeking a highly skilled and experienced Senior Digital Marketing Manager to join our team. The ideal candidate will have a proven track record in digital marketing, campaign management, lead scoring and sales collaboration. This role is critical in driving our digital marketing efforts, strategizing, and automating messaging to effectively target prospects at various stages of the sales funnel.

Core Responsibilities:

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and lead generation
• Analyze market trends, customer insights, and competitive landscape to inform and optimize marketing strategies
• Plan, implement, and manage multi-channel digital marketing campaigns, including email and content marketing
• Monitor and analyze campaign performance, providing actionable insights and recommendations for continuous improvement
• Develop and implement lead scoring models to prioritize and qualify leads based on engagement and behavior
• Create and execute lead nurturing programs to move prospects through the sales funnel and increase conversion rates
• Work closely with the sales team to align marketing and sales strategies, ensuring seamless communication and collaboration
• Develop and automate targeted messaging that addresses the needs of prospects at different stages of the sales funnel
• Leverage marketing automation tools and CRM systems to streamline and enhance marketing and sales processes
• Track and measure key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts
• Prepare and present regular reports on campaign performance, lead generation and ROI
• Strategize and manage company websites, microsites, and landing pages to optimize user experience and conversion rates

Skills needed:

• Bachelor’s degree in marketing, business, or a related field
• Minimum of 5-7 years of experience in digital marketing, with a focus on campaign management and sales collaboration
• Proven experience in developing and executing successful digital marketing strategies and campaigns
• Strong knowledge of marketing automation tools (e.g., HubSpot) and content management systems (e.g., WordPress)
• Excellent analytical skills, with the ability to interpret data and provide actionable insights.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Creative thinker with a results-driven mindset and the ability to thrive in a fast-paced environment
• Comfortable working with data and analytics, and ideally has experience using Salesforce, Power BI, or a similar CRM or data visualization tool.

• Brown & Brown does not discriminate against teammates or applicants for employment on the basis of race, color, religion, absence of religious affiliation, national origin, ethnicity, age, disability, perception of disability, sex, sexual orientation, gender identity/expression, gender orientation, marital status, service in our armed forces, veteran status in our armed forces, political activity or political party affiliation. We are committed to ensuring equal employment opportunities for all our teammates and applicants for employment. Our equal employment opportunity philosophy, in accordance with federal, state, and local law, applies to all aspects of employment with us including recruiting, hiring, training, transfer/promotion, compensation, benefits, and termination.

Teammate Benefits & Total Well-Being

We go beyond standard benefits, focusing on the total well-being of our teammates, including:

• Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance  
• Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement 
• Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services
• Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more. 

Not reflective of all benefits. Enrollment waiting periods or eligibility criteria may apply to certain benefits. Benefit details and offerings may vary for subsidiary entities or in specific geographic locations.

The Power To Be Yourself  

As an Equal Opportunity Employer, we are committed to fostering an inclusive environment comprised of people from all backgrounds, with a variety of experiences and perspectives, guided by our Diversity, Inclusion & Belonging (DIB) motto, “The Power to Be Yourself”.