Senior Content Strategist

Job Description:

ICUC is the global leader in Social Media solutions for over 15 years. To date, the ICUC team consists of over 350 people, in over 35 countries, covering 50 languages around the clock. In an environment where the only constant is change, we create common ground between brands and audiences across communities and social media. Fueled by a unique culture built in and around meritocracy, we bring the passion, the know-how and the balance necessary to maintain the charted course we set for ourselves: to be the best, we employ the best. Are you ready to be part of the ICUC team?

Position Overview: 

Join a team of strategists and creatives with an unparalleled passion for all things content and social. You will help shape our clients’ brand narratives and drive online conversation through captivating content strategies.

With a keen eye for storytelling, deep understanding of audience behaviours and key social media channels, and the ability to discover, interpret, and translate data into actionable consumer insights, you will build foundational playbooks, overarching content strategies, and brand persona architecture; write compelling, inspiring content briefs; and collaborate directly with creatives on content development.

You’ll do it all while leading a team of strategists and offering thought leadership across team strategy, reporting, execution, community management, and social listening. You’re a social-savvy team player who can work independently and/or collaboratively in a fast-paced hybrid environment.

Ready to get started?

Responsibilities: 

• Content Strategy Development: Develop comprehensive foundational content strategies that align with brand objectives and resonate with target audiences. These will include content pillars, tone, voice, and overarching brand identity in social.

• Audience Research: Conduct in-depth research into audience demographics, behaviours, and preferences, leveraging these insights to inform content strategies and messaging.

• Content Briefs: Develop high-quality, insight-led content briefs that ensure consistency in tone and messaging and inspire creative teammates.

• Content Optimization and Analysis: Utilize data-driven insights, analytics, and consumer research to optimize content performance. Continuously refine strategies to maximize reach, engagement, and conversion by monitoring performance using statistical techniques and analytics tools. Translate data into actionable insights and content optimizations.

• Innovation and Trend Monitoring: Stay abreast of industry trends, emerging technologies, and best practices in content marketing and storytelling, incorporating innovative approaches to enhance brand visibility and relevance. Adopt and educate on up-and-coming platforms and technology. Share inspirational and educational resources within strategy and other departments.

• Competitive Review: Monitor and evaluate client competitors to help them understand the landscape and develop key learnings.

• Community Development: Lead the organic development and growth of various communities and social media activities across the client’s social ecosystem. Collaborate with content creatives to ensure content is informative, on-strategy and appealing. Guide community managers.

• Define KPIs: Help establish benchmarks and metrics to evaluate and increase the clients’ social media presence and goals.

• Inspire: Lead and inspire a team while creating a positive work environment, fostering collaboration, building and maintaining team morale, and providing mentorship and guidance.

• Cross-Department Collaboration: Work closely with integrated agency teams to ensure content strategies align with overall business goals and initiatives.

KPIs:

• Maintain consistency across client executions: goals, guidelines, brand voice and learnings & optimizations.

• Ensure 100% of deadlines are met.

• Weekly updates for clients on the state of their social landscape.

• Provide clients with a proactive point of view on platform updates and/or trends to activate on their social channels.

• Support ICUC by developing at least one internal deliverable per quarter (whitepapers, ASAPs, POVs).

• Support team morale to ensure turnover is below 10% year over year.

• Help deliver on content community growth and engagement.

The ideal candidate will have:

• At least 7 years of social media management and reporting experience, demonstrating expertise in overseeing social media activities.

• Proven work experience as a Content Strategist, showcasing leadership in social media strategy development. Agency experience considered an asset.

• At least 2 years of experience leading people, indicating strong leadership skills.

• Bachelor’s degree in marketing, communications, advertising, PR, or equivalent, providing a solid educational foundation.

• Strong proficiency in analyzing social media metrics and translating data into actionable insights to optimize content strategies and improve performance.

• Deep understanding of cultural nuances and the ability to create and adapt social media content that resonates with diverse global audiences.

• Resourcefulness and a can-do attitude, thriving in an entrepreneurial, fast-paced environment.

• High level of accuracy and attention to detail, ensuring quality in all social media activities.

• Strong sense of account ownership and pride in work, accompanied by excellent multitasking abilities.

• Strong time management skills, enabling effective planning, prioritization, monitoring, and adaptation to changes.

• Strong decision-making skills, coupled with good judgment, facilitating sound strategic choices.

• Good sense of decorum and brand appropriateness, ensuring alignment with brand values and guidelines.

• Friendly, diplomatic, and composed self-starter, demonstrating initiative and commitment to task completion.

• Charisma and willingness to mentor others and share best practices with a team of Strategists.

• Cooperative and network-oriented, fostering collaboration and relationships within and outside the organization.

• Proven history of developing new, sustainable processes, indicating innovation and adaptability.

• Excellent written and verbal communication skills, including engaging presentation abilities.

• Ability to identify target audience preferences and create content or insights to meet their needs.

• Knowledge of past and current social media trends, marketing, and business strategies.

• Regular user of X, Facebook, Instagram, LinkedIn, and TikTok, with awareness of other social media channels.

• Proficiency in reporting systems like Talkwalker, Brandwatch, Fanpage Karma, and Meltwater, aiding in comprehensive performance analysis.

• Understanding of SEO strategies and digital marketing metrics, enhancing social media effectiveness.

• Proficient computer literacy, demonstrated through work experience in software applications, spreadsheet tabulations, and Microsoft Office Suite.

Additional Requirements:

• Willingness to undergo a Criminal Record Check as part of the pre-employment screening process.

• The ability to utilize a desktop computer or laptop that meets minimum system requirements, ensuring efficiency in remote work environments.

• Access to high-speed internet, with a minimum speed of 30 mb/s, to support work activities and online collaboration.

• Adequate headset/mic and webcam, facilitating clear and effective communication in virtual meetings and presentations.

• Fluency in English, with the ability to speak and write clearly and persuasively. Proficiency in additional languages is considered an asset, reflecting the global nature of the role.

Additional information: The salary range for this position is $95K-$105K Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees. We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.

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