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Segment Marketing Associate

extra holidays - extra parental leave

Offer summary

Qualifications:

Bachelor’s degree in English, Marketing, Business Administration, Communications, or related field., 1+ years’ experience in marketing, preferably with data, content, and messaging experience., Strong writing, communication, Excel reporting, and presentation development skills., Impeccable project management skills and ability to manage multiple projects effectively..

Key responsabilities:

  • Engage proactively with the sales team to coordinate account-based marketing activities.
  • Create customized content to support individual sales strategies and enhance prospect understanding.
  • Test, measure, analyze, and optimize account-based marketing performance, reporting on results.
  • Identify and close content gaps across the buyer’s journey in collaboration with creative teams.

Athenahealth logo
Athenahealth XLarge http://www.athenahealth.com/
5001 - 10000 Employees
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Job description

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Segment Marketing Associate

We are looking for a Marketing Associate to join our Segment Marketing team, supporting our new logo Group (organizations with 5-275 MDs) and Enterprise (organizations with 275+ MDs) sales segments to drive new + advance existing opportunities. In this role, the Marketing Associate will utilize an understanding of our segments’ audiences and their needs, partnering closely with sales to create content and execute tactics to support the buyer’s journey from awareness through win/loss.

We are looking for a strong communicator who can work collaboratively and creatively with different stakeholders across the business, who is organized and detail-oriented and able to strategize and execute multiple projects effectively and on time. The ideal candidate can independently identify the tasks needed to complete a project and take action in line with the speed in which deals progress.

The Team: Our Segment Marketing team is responsible for helping drive new business within healthcare organizations over 5 MDs by understanding market drivers and our buyers’ challenges and goals. We deliver our athenahealth value proposition through creative marketing strategies that drive prospects into and through a sales cycle. 

Job Responsibilities

  • Proactively engage with the sales team to coordinate account-based marketing activities, communicating frequently to build trust and alignment.

  • Create customized, compelling content in support of individual sales strategies to help a prospect understand why a partnership with athenahealth is the right decision for their business.

  • Test, measure, analyze, and optimize account-based marketing performance, report on results and apply learnings to future strategies.

  • Equip sales with latest market and audience insights, messaging, and compelling proof points to help increase sales productivity and effectiveness.

  • Identify and proactively close content gaps across the buyer’s journey in partnership with creative teams across marketing 

Typical Qualifications

  • Bachelor’s degree in English, Marketing, Business Administration, Communications, or related field.

  • Bachelor’s degree in business, marketing, or related field required

  • 1+ years’ experience in marketing; data, content, messaging experience preferable

  • Strong writing, communication, Excel reporting, and presentation development skills

  • Impeccable project management skills and highly detail-oriented 

  • Proven experience working with sales teams

  • Ability to manage multiple projects at once from concept to completion

  • Self-starter who can work independently in a fast-paced environment

About athenahealth

Here’s our vision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. 

What’s unique about our locations? 
From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India — plus numerous remote employees — all work to modernize the healthcare experience, together. 
 
Our company culture might be our best feature. 
We don't take ourselves too seriously. But our work? That’s another story. athenahealth develops and implements products and services that support US healthcare: It’s our chance to create healthier futures for ourselves, for our family and friends, for everyone.  

 

Our vibrant and talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing their best selves to work. 

 

Our size makes a difference, too: We are small enough that your individual contributions will stand out — but large enough to grow your career with our resources and established business stability. 
 
Giving back is integral to our culture. Our athenaGives platform strives to support food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’s Corporate Social Responsibility (CSR) program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement. 

 

What can we do for you? 
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.  

 

In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. And we provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued 

 

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation. 

athenahealth is committed to a policy of equal employment opportunity—that’s why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We’re happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us at taoperations@athenahealth.com for assistance.

https://www.athenahealth.com/careers/equal-opportunity

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Communication
  • Detail Oriented
  • Teamwork

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