Offer summary

Qualifications:

5+ years of experience in Product Marketing, particularly in B2B SaaS., Excellent communication skills for cross-functional collaboration., Ability to learn new products and industries quickly., Strong skills in messaging and positioning..

Key responsabilities:

Develop and own compelling product positioning and value proposition messaging.

Drive engagement through educational content like blog posts and best practice guides.

Launch and promote features to enhance user adoption of Backlight solutions.

Collaborate with the marketing team to generate leads through various campaigns and events.

Backlight is a global media technology company that is dramatically improving every stage of the video and entertainment content lifecycle—from creation through monetization—with its award-winning, cloud-native SaaS products. Video-forward organizations partner with Backlight to solve their mission-critical business and operational challenges. Backlight’s product lines—iconik, cineSync, ftrack, celtx, Gem, Wildmoka, and Zype—provide secure and efficient media management, narrative design, production tracking, creative collaboration, OTT, monetization and hyper-distribution. Backlight launched in 2021 and is backed by $200M in funding from growth-equity partner PSG. For more information visit backlight.co.

Job description

Job Overview

As the Product Marketing Manager, you will work at the intersection of product, marketing and sales to orchestrate high-impact GTM launches and sales strategies to support our growing business.

You will focus on shaping our messaging and positioning, supporting revenue generating sales programs and marketing campaigns. This role is ideal for a data-driven self-starter with exceptional messaging and positioning skills, who can work on both creative marketing initiatives and data-driven strategy.

Key Responsibilities:

Shape our messaging and narrative: Develop and own compelling product positioning and value prop messaging that differentiates Backlight’s Iconik, Wildmoka, Cinesync, Ftrack, and Zype products in the market
Support sales programs: Drive deeper engagement of our product through educational content—blog posts, product tips, best practice guides, live streams, and more
Launch and drive adoption of features that help teams use Backlight solutions at scale
Work in lock-step with the marketing team to generate pipeline for Backlight products via content campaigns, field events, webinars.

Preferred Qualifications:

5+ years of experience in Product Marketing, with a focus on B2B SaaS.
Excellent communicator, skilled at working across global teams and navigating cross-functional collaboration.
Demonstrated ability to learn new products and industries—unafraid to dive into the technical details

Required profile