Content Writer (Demand)

✨ Where do we hire from? Find out more about hiring at TestGorilla

Hi,

I’m Lucy, the Content Lead at TestGorilla. We’re a fast-growing HR tech company that helps teams make better hiring decisions, faster and bias-free. Every year, over 7 million candidates complete our assessments, helping companies make unbiased, data-driven hiring decisions.

As we scale our marketing efforts in 2025 and beyond, we’re looking for a motivated Content Writer (Demand) who’s passionate about creating compelling copy that drives results.

Note: Please be sure to have an up-to-date portfolio or examples of your work ready before you apply (we’ll ask for this as a part of your application), showcasing examples where you demonstrate an applicable content writing skills in personal or professional context.

➡️ 🎥 Watch this video to find out a little more about our role!

What’s in it for you? 

• Helping shape a fast-growing HR tech startup as an early employee
• You get to directly impact our demand generation and acquisition strategy.
• Fully remote position with highly motivated, and mission-driven colleagues from around the world.
• Compensation range between €32,000 - €40,000 per annum + Share Appreciation Rights.
• Flexible hours and asynchronous environment
• Paid parental leave
• Remote working budget: €1,000 per year (pro-rata based on your start date)
• Learning & development budget: 3.5% of base compensation

The job in a nutshell

Ready to make a real impact? As our Content Writer (Demand), you’ll be a key player in crafting compelling copy that turns clicks into customers. You’ll spend time writing effective ad copy and landing pages that encourage conversions, creating materials to support our events, partnerships and sponsorships strategies, and ensuring our brand voice is consistent across our paid marketing efforts.

You’ll spend time on the following

• Paid ad copy creation: Develop and optimize compelling ad copy for various paid advertising platforms (e.g., Google Ads, LinkedIn Ads) to maximize click-through rates and conversions.
• Landing page copy: Write clear, concise, and persuasive copy for landing pages to improve conversion rates and support demand generation campaigns.
• Event & sponsorship support: Create engaging copy for event-related materials, including booth signage, promotional emails, and sponsorship collateral, and in-event content support.
• Email workflows: Write simple and effective email workflows to support our events strategy, including pre-event reminders, post-event follow-ups, and lead nurturing sequences.
• Collaboration: Work closely with the paid marketing, and content and design teams to ensure consistent messaging and brand voice across all channels.
• Performance analysis: Monitor and analyze the performance of your copy, using data to identify areas for improvement and optimization.
• A/B Testing: Conduct A/B tests on ad copy and landing page copy to identify the most effective messaging.
• Brand consistency: Maintain consistency in brand messaging across all channels. 

Here’s what we’re looking for

• Aligned with our mission and values: You are inspired by our vision to put 1 billion people in dream jobs and aligned with our behaviors
• Persuasive writer: You have a strong understanding of persuasive copywriting principles.
• Creative thinker: You have the ability to generate fresh and engaging ideas.
• Detail-oriented: You have excellent proofreading and editing skills.
• Eager learner: You are ready to learn and grow in a fast-paced environment.
• Excellent English: It’s a given, but your written English is impeccable.
• Portfolio: A portfolio of previous work, either in a professional or personal context.
• Organized: You are entirely comfortable to juggle multiple priorities and meet deadlines in a fast-paced, scale-up environment.

Bonus points if …

• You have experience in HR tech or SaaS startups.
• You have experience with marketing to a global audience.
• You are skilled at leveraging data and insights to optimize copy.

Interested?

Here at TestGorilla, we do as we say. We use our assessment platform to make sure we make the best hiring decisions faster and bias-free. I took one too and I enjoyed it!So if this role sounds like a good fit for you, I’d like you to take an assessment so we can get a better idea about whether you would fit the role. It’s also a great opportunity for you to get to know our product!If you’re hired, I’ll do everything I can to help you succeed at TestGorilla and throughout the rest of your career.