Offer summary

Qualifications:

3–5 years of experience in digital marketing, focusing on retail media and performance marketing., Hands-on experience with platforms like Amazon Ads and Walmart Connect., Strong analytical skills with proficiency in Excel and Google Analytics., Knowledge of retail media KPIs and digital shelf metrics..

Key responsabilities:

Develop and manage paid media campaigns across various retail platforms.

Own end-to-end campaign setup, optimization, and reporting.

Collaborate with sales and client teams to align media strategies with business goals.

Monitor campaign performance and provide actionable insights to stakeholders.

Job description

About The Barcode Group:

The Barcode Group is a dynamic, full-service retail agency bridging brands and retailers across both physical and digital marketplaces. Our team brings decades of expertise with leading retailers such as Walmart, Target, Amazon, Sam’s Club, Costco, and BJ’s, spanning more than 170 product categories. We thrive on strong, lasting relationships—with our clients and our teams alike. Our approach centers on hiring top talent, investing in professional development, and fostering a culture where each team member is empowered to succeed. Here, you’ll find the space to showcase your entrepreneurial spirit, help shape strategic direction and make a real impact on results.

Position Overview:

We are seeking a highly motivated and data-driven Retail Media Manager to lead the strategy, execution, and optimization of our retail media campaigns across major retail platforms (e.g., Amazon, Walmart Connect, Target Roundel, Instacart and more). This role will be critical in driving digital shelf visibility, sales performance, and return on ad spend (ROAS) across our retail partners.

Key Accountabilities:

Develop and manage paid media campaigns for clients across retail platforms including Amazon, Walmart Connect, Target, Instacart, Kroger Precision Marketing, and others
Own end-to-end campaign setup, optimization, and reporting — from keyword planning and audience targeting to budget allocation and performance analysis
Collaborate with sales and client teams to align retail media strategies with broader business goals and promotional calendars
Monitor and analyze campaign performance data, providing actionable insights and regular reporting to internal stakeholders
Partner with retail media networks and third-party tools to enhance campaign execution
Stay up to date with industry trends, new retail media capabilities, and platform updates to continuously drive innovation and best practices
Manage relationships with external agencies or platform reps, where applicable

Required Skills and Experience:

3–5 years of experience in digital marketing, with a focus on retail media, performance marketing, or eCommerce
Hands-on experience running campaigns on Amazon Ads, Walmart Connect, or similar platforms
Strong analytical skills and proficiency in tools such as Excel, Google Analytics, and media dashboards
Knowledge of retail media KPIs (ROAS, TACoS, CVR, etc.) and digital shelf metrics
Ability to manage multiple campaigns across different platforms and categories
Experience working in a fast-paced, cross-functional environment
Familiarity with DSPs, retail media attribution, and omnichannel strategies is a plus
Bonus points if you have experience developing full-funnel media strategies and leading planning, execution, and optimization of programmatic campaigns via retail DSPs (Amazon DSP, Walmart DSP, Criteo, Roundel, etc.) with a focus on ROAS, new-to-brand, and audience expansion

This is a remote full-time position with the ability to work from anywhere in the US.

Required profile