Director, Growth Marketing and Data

Director, Growth Marketing and Data 

Remote (Canada)| Full-Time 

Zonda is redefining the future of housing. We are perfectly placed in the heart of the fast-growing real estate industry. We are making big bets on the future of real-estate, trailblazing a 2030 vision for the industry. Here at Zonda, you’ll be able to use your passion and curiosity to drive the next generation of real estate analysts, advisors, technologists, and marketers.  

Zonda is seeking a seasoned marketing leader to serve as Director, Growth Marketing and Data—a newly created, high-impact role for our B2B products. This person will drive multi-channel demand generation strategies, lead product marketing initiatives, and own the roadmap for audience data strategy. Working cross functionally with Sales, Product, and Technology, this leader will play a pivotal role in driving B2B pipeline growth, revenue acceleration, and data-driven decision-making. 

Roles and responsibilities: 

• Lead the planning and execution of integrated marketing campaigns across email, content, webinars, social, paid media, and more to drive B2B revenue.
• Develop strategic marketing roadmap to support demand generation for Zonda’s B2B solutions.
• Align with Product and Sales to identify and target Ideal Customer Profiles (ICPs), define lead scoring criteria, and build effective nurture flows that convert leads to MQLs and SQLs.
• Define and evolve product positioning, messaging, and value propositions that resonate with target audiences.
• Collaborate with cross-functional teams to support product launches, updates, and GTM initiatives.
• Lead the strategy for growing and optimizing Zonda’s B2B audience database.
• Build and refine audience segmentation strategies to support more personalized and effective campaigns, leveraging both first- and third-party data.
• Optimize conversion funnels through A/B testing, journey mapping, and segmentation.
• Define KPIs and create dashboards to track marketing effectiveness and ROI.
• Manage, mentor, and grow a high-performing team of marketers.
• Manage marketing budget across channels and initiatives.
• Embrace and champion the use of AI and marketing technologies to streamline workflows and increase performance.

Qualifications: 

• 7-10 years of experience in B2B demand generation, product marketing, and GTM strategy.
• Proven success in campaign development and execution across multiple channels.
• Strong expertise in Salesforce and marketing automation platforms.
• Strong project management skills, able to guide projects and campaigns from end to end.
• Experience managing a team, with a track record of building talent and fostering growth.
• Proficiency in analytics tools such as GA4; hands-on experience turning insights into action.
• Experience with ESP and CDP is a plus.
• Polished with excellent communication skills, presentation skills, and executive presence.
• Problem-solver and results-driven, always taking the initiative to find solutions.
• Detail-oriented and organized, able to set priorities while managing multiple projects in a fast-paced environment.
• Possess a positive attitude, eager to collaborate with internal stakeholders.

Why People Love Working Here 

• We offer meaningful work and opportunities for career growth
• Competitive Salary 
• Comprehensive benefits package (Medical, Dental, Vision)
• 100% Company paid Life Insurance, Long Term Disability, and Short-Term Disability coverage
• 401k with company match
• Paid vacation and general holidays 
• Employee Assistance Program (EAP)
• Live Meditation Sessions
• Employee Recognition Platform 
• Virtual Wellness Program    
• Hybrid Work Environment – and always will be! 
• Visionary Leadership Team

Zonda exists to inform, advise and connect the next generation of housing industry experts, leveraging the information, insights, and people that move the industry forward.  Our proprietary research focuses on the most active new home markets in the country.  In 2018 Zonda merged with Hanley Wood creating the residential home-building industry’s most comprehensive source of data and insights.  We are a national platform with a geographic coverage which spans coast to coast.  Recent acquisitions in the UK and Canada continue to propel Zonda’s technology forward creating an industry standard of excellence across North America.  Zonda will continue its position as the undisputed leading provider of data to the residential home-building industry and reshape the way new homes are built and sold.   

Inclusion & Equal Opportunity Employment  

Zonda (formerly Hanley Wood | Meyers Research) is proud to be an Equal Opportunity Employer committed to diversity, inclusion & belonging. Here at Zonda, we are interested in every qualified candidate who is eligible to work in the United States.