Offer summary

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field., Proven experience in digital marketing, particularly in B2B sectors., Strong understanding of SEO, content creation, and social media management., Excellent analytical skills to assess campaign performance and market trends..

Key responsabilities:

Develop and implement targeted digital marketing strategies for various sectors.

Manage the company's online presence and create engaging content.

Analyze digital advertising campaigns and provide actionable insights.

Collaborate with sales teams to ensure marketing aligns with business goals.

Our Company: CodingChiefs is a young, fast-growing software development staffing company with offices in the Netherlands and the Philippines. We provide top technical talents for medium to larger global firms and their software teams and organizations. We maintain a progressive and inclusive environment where all employees are treated with respect and dignity. We take our work seriously, but we like to keep things cool. CodingChiefs prides itself on its culture of openness, flexible work hours, and a strong focus on the continuous learning and development of its employees. We keep our clients happy by keeping our employees happy. In short, CodingChiefs is home to a bunch of A-Players who work hard and party even harder. Our People: We have athletes, artists, influencers, and creatives working at CodingChiefs. We not only search for diversity, but we also breathe it! At CodingChiefs, we encourage you to come as you are. If you're great at what you do, all you need to be is you. Our Work: We are treasure hunters. CodingChiefs maintain strong relationships with our clients by finding them the best developers to meet their software development needs. We work with modern software development methods and technologies in different industries and markets in the US and around Europe. Contact us to join our team recruitment@codingchiefs.com or call +63 (045) 499 3204 Our Service: Are you looking for software developers and can't find them? CodingChiefs is your solution. We offer highly qualified software developers who can work with you directly from our office in Clark, the Philippines. Under Dutch management, and can be managed directly, from € 20 per hour. Contact us quickly via info@codingchiefs.com or call +31 020 225 2838.-

Job description

Position Overview:
A global leader in heavy equipment manufacturing is expanding its operations in Botswana. A strong digital marketing strategy will be essential in driving awareness, engagement, and growth in the region. To support this effort, we are seeking a Remote Digital Marketing Specialist to develop and execute marketing strategies tailored to the unique needs of the industry in Botswana.

This role will play a crucial part in aligning marketing initiatives with the company’s strategic goals, increasing visibility in targeted sectors, and driving business development.

Key Responsibilities:

Develop and execute digital marketing strategies targeting the civil engineering, construction, agriculture, landscaping, renewable energy, and waste management sectors.
Conduct market research to identify opportunities in non-mining industries.
Manage the company's online presence, including social media platforms, website, and email campaigns.
Create high-quality, industry-specific content (blogs, videos, case studies).
Optimize the company’s website for SEO, ensuring high visibility in local and industry-specific searches.
Manage and analyze digital advertising campaigns, providing insights and recommendations.
Collaborate with local sales teams to align marketing efforts with sales goals.
Design and execute webinars, virtual trade shows, and other interactive customer engagement activities.
Track KPIs, including traffic, engagement, lead generation, and conversion rates, and report to stakeholders regularly.