Director, Lifecycle Marketing

The Role

The GoGuardian marketing team is seeking an experienced and passionate Director of Lifecycle Marketing to join our team. In this role, you will play a pivotal role in shaping and executing our strategies and programs to support our customer’s experiences throughout their lifecycle with our 7 products and designing industry-leading content that showcase our products as solutions to our customer needs. This leader will own goals across onboarding and implementation of our products, support effective use of our products to meet our customer’s needs, and foster customer advocacy. We are looking for someone with a deep understanding of lifecycle marketing and customer advocacy programs, with a minimum of 10 years of relevant experience. 

What You'll Do

• Map our customer journeys across our seven product portfolio and their associated personas and collaborate cross-functionally to design program strategies to connect with our customer in the right place, at the right time, with the right message.
• Define key performance indicators (KPIs) and metrics to measure the effectiveness and impact of lifecycle marketing programs, and provide regular reports and insights to senior leadership.
• Design and implement multi-channel lifecycle programs that maximize customer onboarding, drive product usage and satisfaction, nurture customer loyalty, and establish referral programs.
• Refine our content marketing strategy to proactively communicate our POV across key narratives pertinent to our category and build content to communicate our products as solutions across channels and asset types.
• Build a pipeline of customer stories to showcase their successes across the 7-product portfolio and develop and publish across owned channels.
• Collaborate with cross-functional teams, including Sales, Product, and Customer Success to ensure alignment in lifecycle and content marketing strategies and message points.
• Build and nurture relationships with key customers, influencers, and advocates to drive customer loyalty and advocacy.
• Champion the customer-centric mindset within the organization and ensure that the customer is at the center of every decision and action.
• Stay up-to-date with industry trends, emerging technologies, and best practices in customer marketing, and proactively apply relevant knowledge to drive innovation and improvement.
• Build and mentor a high-performing team, providing guidance, support and professional development opportunities.
• Partner cross-functionally to influence key strategies with stakeholders across the company.

Who You Are

• 10+ years of experience in lifecycle marketing, or related roles, preferable within the education technology or SaaS industries.
• Proven track record of developing and executing successful lifecycle marketing strategies and programs that drive customer onboarding, implementation, usage, and advocacy.
• Excellent analytical skills, with the ability to leverage data and insights to make informed decisions and drive marketing effectiveness.
• Exceptional leadership and management skills, with a demonstrated ability to lead and inspire cross-functional teams.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with customers, stakeholders, and influencers. 
• Passionate about delivering exceptional customer experiences and driven to continuously improve customer satisfaction.
• Demonstrated alignment with GoGuardian’s customer value of “Think Customer First” and a commitment to putting customers at the center of every decision and action.
• Exceptional communication skills, both written and verbal, with the ability to effectively present ideas and influence stakeholders.
• Excellent leadership and management skills, with the ability to motivate and inspire a team.
• Self motivated, proactive, and able to thrive in a fast-paced, dynamic environment.
• Eager to take initiative in a fast-paced, ever-changing, dynamic environment.
• Fueled by the opportunity to truly impact the education landscape.
• Something else? Tell us! We want to learn more about you…