Senior Business Development Lead - Agencies & Brands

Senior Business Development Lead - Agencies & Brands: New York City, (Remote)

We’re hiring an experienced Business Development Lead based in New York City. This person will be responsible for bringing a new CTV contextual targeting solution to agencies and brands to create awareness and develop innovative CTV partnerships that drive meaningful engagement and results.

What You’ll Do:

• Build and manage relationships with agency video investment teams, focusing on major holding companies to drive awareness and demand for Wurl’s products, inventory, and services.

• Secure brand-direct client meetings to expand awareness and adoption of Wurl’s offerings.

• Educate agency buyers and brand teams on CTV inventory trends, attention metrics, and evolving video investment strategies.
• Identify opportunities for new and innovative partnerships, collaborating with agencies, brands, and technology providers to enhance Wurl’s value proposition.
• Analyze agency and client KPIs, providing strategic recommendations to enhance audience targeting and campaign performance.
• Partner closely with internal sales leadership and product teams, delivering customer feedback to improve Wurl’s solutions.

What You’ll Bring:

• BA/BS from a four-year college or university
• 5-8 years of Adtech sales experience, selling media solutions to agency holding companies or working at an agency or brand direct
• Experience bringing new media or inventory solutions to market and agencies
• Challenger mindset – Comfortable questioning the status quo and experienced in helping customers push the boundaries of innovation
• Proven hustle and determination to roam the halls of agencies, educating agency video investment teams and driving engagement
• Active rolodex with the ability to leverage existing relationships with holding companies and brands to drive new and innovative partnerships
• Familiar with programmatic selling or buying, with CTV buying/selling preferred
• Excellent storyteller with competent organizational and communication acumen
• Comfortable navigating ambiguity  
• Team player who enjoys cross-functional collaboration
• Ability to problem-solve, understand complex products and services, and drive innovative partnership
• Base Pay Range: $130k-$180k + Bonus

What We Offer

• Competitive Salary
• 100% Company Paid Health Benefits for Employees and Dependents
• Remote First Policy
• Employee Stock Purchase Plan through AppLovin
• Discretionary Time Off, with a minimum of 4 weeks of time off
• 13 US Holidays 
• 401(k) Matching
• Pre-Tax Savings Plans, HSA & FSA
• Access to Mental Health and Wellness Providers
• OneMedical Subscription for 24/7 Convenient Medical Care
• Paid Maternity and Parental Leave for All Family Additions
• Discounted PetPlan