Email Marketing Manager - DTC

Overview:

Are you a strategic, data-driven marketer with a passion for engaging consumers and driving conversions? HarperCollins Christian Publishing is looking for an Email Marketing Manager to lead email and SMS marketing efforts across six direct-to-consumer brands, including e-commerce and subscription-based models.

In this role, you’ll develop and execute lifecycle marketing campaigns that drive customer engagement, retention, and revenue growth. Working closely with brand, product, and creative teams, you’ll ensure seamless execution of email and SMS strategies—delivering the right message, to the right audience, at the right time.

The ideal candidate is a results-driven marketer with experience in segmentation, automation, A/B testing, and performance optimization. If you’re passionate about growing consumer brands, leveraging data for better customer experiences, and optimizing campaigns for maximum impact, we’d love to have you on our team!

Essential Responsibilities: 

• Execute and optimize email and SMS campaigns in collaboration with Brand and Publishing teams.
• Partner with creative and content teams to request, refine, and develop copy for email, SMS, and other retention marketing efforts.
• Provide feedback on copywriting, including subject lines, CTAs, and content optimizations to improve engagement and conversions.
• Develop audience segmentation strategies to ensure targeted, personalized messaging.
• Lead A/B testing initiatives, analyze results, and iterate for continuous improvement.
• Monitor email deliverability and database health, addressing any issues impacting domain/IP reputation.
• Grow and manage the email and SMS database, optimizing capture tactics (e.g., website pop-ups, quizzes).
• Map out and refine lifecycle email flows (welcome series, winbacks, upsells) based on segmentation strategies.
• Manage a direct-to-consumer loyalty program in partnership with the Brand teams.
• Provide regular performance reports, sharing key insights and recommendations with stakeholders.
• Stay ahead of industry trends in email/SMS marketing, retention strategies, and emerging technologies.

Required Experience: 

• 4+ years in digital marketing, with at least 1 year in lifecycle marketing (email, SMS, retention, loyalty) for an eCommerce business.
• Proven ability to execute and optimize high-volume email/SMS campaigns that drive engagement and conversions.
• Strong segmentation, automation, and personalization expertise to enhance customer journeys.
• Hands-on experience with A/B testing, analytics, and performance optimization.
• Experience working directly in ESPs (SailThru, Attentive a plus).
• Shopify experience.
• Proven ability to collaborate with copywriters and creative teams to refine messaging and design. 

Preferred Experience:

• Experience developing loyalty programs and retention strategies.
• Strong copywriting and messaging experience, with the ability to craft compelling, on-brand marketing content.
• Basic HTML/CSS skills for email (a plus, but not required).
• Knowledge of email compliance regulations (CAN-SPAM, GDPR, TCPA).

 Education: Bachelor’s Degree (or equivalent experience) Required.

Knowledge:

• Customer segmentation and email/SMS best practices.
• Direct-to-consumer eCommerce, retention marketing trends, and CRM technologies.
• Email/SMS marketing regulations (CAN-SPAM, GDPR).

Skills:

• Data-driven & results-oriented—analyzes metrics to refine strategy.
• Creative problem solver—balances storytelling with conversion optimization.
• Strong communicator & collaborator—works cross-functionally across teams.
• Agile & adaptable—can pivot strategies as needed.
• Detail-oriented & organized—ensures flawless execution.
• Proficient in email/SMS best practices—provides strategic feedback on subject lines, copy, and campaign effectiveness.

The salary range for this position is $60,000 – $75,000. We recognize that attracting the best talent is key to our strategy and success as a company.  As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.  The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.  

In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.

HarperCollins Christian Publishing is an Equal Opportunity Employer.