Digital Marketing & Customer Experience Director

Job Description

Auto Glass Now is looking for a motivated, digitally savvy, team-focused leader to join our amazing Marketing team and help us build a world-class brand and organization. The Marketing Director of Digital Marketing & Customer Experience will be responsible for development, deployment and daily management of all digital initiatives to drive sales acquisition efforts for Auto Glass Now’s rapidly expanding business. If you enjoy driving accelerated growth and working with talented and collaborative individuals, come join our team.

Responsibilities

• This candidate will report to the VP of Marketing for Auto Glass Now as part of the Marketing team and will oversee daily deployment of comprehensive digital media plans, including SEM, online video, social media, and display advertising efforts that will effectively and efficiently drive traffic and sales growth for the business
• Work closely with Digital and Marketing teams to develop comprehensive digital media plans that work in tandem with offline channels.
• Own the digital customer experience through website and new online estimating tool efforts to ensure we are building the strongest engagement opportunities with prospective customers
• Actively manage media agency partners to continually optimize and maximize lead generation and awareness for network of locations 
• Drive improvements to conversion funnel, bridging online to offline conversion metrics
• Lead ongoing CRM efforts in partnership with internal CRM team – email leads, etc.; build full customer experience journey
• Budget Owner – ongoing tracking and monthly reconciliation
• Understand weekly/monthly sales data to inform digital and search marketing plans and provide recommendations/adjustments to maintain strong sales growth
• Organize and manage projects 
• Measurement and Analytics:
• Work closely with marketing analyst, agency partners and internal team to monitor and report on performance, ultimately driving optimizations 
• Work with analytics team to develop effective test-and-control digital marketing programs to identify strongest opportunities for brand
• Leverage CDP to identify insights and opportunities to drive growth on the business
• Interpret and utilize POS data to identify opportunities and trends and provide actionable recommendations integrated into digital marketing plans
• Agency Management:
• Work closely with agency partners to drive breakthrough marketing and promotional plans that will meet/exceed sales goals
• Provide subject-matter expertise to agency partners on digital marketing, products and services
• Integration:
• Drive strategic alignment of all digital marketing efforts with overall master brand architecture and marketing strategy
• People Management:
• This role will have 2 direct reports

Qualifications:

• Strong marketing background with proven results and a focus on data-based decision making
• Bachelor's degree in marketing, business, advertising or similar field of study; MBA a plus  
• 7+ years of digital marketing experience – search, social, display, video, programmatic, CDP 
• Problem-solving skills – ability to translate data into actionable marketing plans
• Experience managing and directing marketing agencies
• Detail-oriented with solid organizational & communication skills 
• Experience working with high-traffic websites; Digital commerce experience a plus
• Experience with and knowledge of implementing website and multi-location SEO best practices
• Professional experience with Google Analytics (or similar analytics application)
• Professional experience with Microsoft Office (Excel, PowerPoint, Word, Outlook) and Qlik, Tableau or other BI interface a plus
• Self-starter with a collaborative work style to interface with internal and external partners  
• Ability to create and deliver presentations to senior management/leaders
• Retail experience a plus.

**Target salary range is $130,000-$150,000/year with additional annual bonus potential.

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