Offer summary

Qualifications:

At least 2 years of experience as Head of CRM., Ability to manage a team of 5 or more people., Experience in developing a multichannel customer engagement strategy., Knowledge of A/B testing methodologies and data-driven optimization practices..

Key responsabilities:

Develop and implement a CRM strategy for online casinos to improve customer retention and engagement.

Plan and implement multi-channel marketing campaigns using customer segmentation.

Analyze user behavior and assess the effectiveness of CRM campaigns using analytics.

Lead and oversee the CRM team while collaborating with development, marketing, and analytics teams.

Job description

We are an iGaming company with over three years of experience and a team of 1000+ specialists.

Our achievements include 8 large projects that are popular among our clients and successfully operate in Tier 1-3 locations.
We attract and value highly qualified specialists, which allows us to efficiently build processes and successfully expand our presence in new markets.

Due to the expansion of our department, we are looking for a Head of CRM (Retention Department)

Responsibilities:

Develop and implement a CRM strategy for online casinos to improve customer retention, engagement, and monetization.
Plan and implement multi-channel marketing campaigns using customer segmentation and personalization.
Analyze user behavior and activity
Assess the effectiveness of CRM campaigns using analytics

Manage and configure the CRM platform and marketing automation tools, including customer database segmentation.
Lead and oversee the CRM team.
Collaborate with development, marketing, and analytics teams to align CRM strategies with business goals.
Stay up to date with trends in the iGaming industry

Our Requirements:

At least 2 years of experience as Head of CRM.
Ability to manage a team of 5 or more people.
Experience in developing a multichannel customer engagement strategy.
Knowledge of A/B testing methodologies and data-driven optimization practices.
Ability to segment customer databases and develop personalized offers.

Preferred:

Experience with Smartico CRM system.
Experience in designing and implementing loyalty programs.

Why you should join us:

We work remotely: Mon-Fri, from 10:00 to 19:00 (UTC+2) – save time by avoiding commuting.
Paid vacation and sick leave – we care about your health and timely rest. Additionally, you will have a day off in honor of your Birthday.
Competitive salary – your contribution will be properly valued.
Participation in company internal events – knowledge exchange among colleagues and enhancing your expertise.
Freedom from micromanagement and rigid hierarchies – we make decisions quickly, and you can always reach out for advice directly from any team member.
100% guaranteed professional development and acquisition of new skills.
As a team, we are constantly striving to be the best among our competitors! We offer a dynamic, forward-thinking work environment within a profitable company. We recognize that our specialists and managers are crucial to our success and are always ready to support their initiatives.

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