Assistant Manager, Onsite Marketing

About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).

The role

Reporting directly to the HQ Marketing Director, you will be developing strategies and executing together with a team to drive sales growth through onsite touchpoints. This role is perfect for someone who is analytical, has a keen understanding of customers’ behaviour onsite, and is able to balance branding elements and drive sales. You’ll be collaborating closely with Love, Bonito’s key markets (SG, MY, ID, HK, PH, US) and HQ cross-functional teams to create globally impactful experiences for customers. 

You should have / be

• A passion for marketing and storytelling with a strong consumer instinct
• Ability to think strategically in a customer-centric, user-driven way
• A self-starter, resourceful, proactive and hands-on approach with a bias for action
• Strong project management, multitasking and execution abilities
• Ability to problem-solve and think out of the box with solutions that are scalable, sustainable, yet most cost-efficient
• Strong communication skills to inspire and influence internal stakeholders
• A genuine interest in fashion and general female consumer products
• Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; Growth Mindset; We’re Better Together! 

Main Responsibilities

Onsite strategy and growth

• Develop and execute onsite strategies to increase sales and improve customer retention
• Balance between brand messaging communications and commercial driven messaging onsite to ensure cohesiveness
• Partner cross-functional teams to create globally impactful 360-deg experiences for customers

Onsite Campaign and Merchandising

• Drive onsite experience that is in line with the global marketing calendar
• Roll out global changes across all markets with operational excellence and consistency
• Develop and implement effective sorting algorithms onsite aligned with merchandising to increase conversion rate

Onsite conversion optimisation

• Optimise and test different website elements for conversion rate improvements e.g. site navigation, recommendations, reviews, landing pages etc. 
• Analyze data to identify and action on opportunities Generate weekly reports on key performance metrics to drive conversations and actions to the wider teams

Team Management

• Lead and develop  a high performing team 
• Engage globally distributed team team through weekly syncs and team bonding activities

Critical success factors & key challenges

• Deep understanding of customer journey and behaviour online to enhance user experience
• Strong analytical mindset to track and optimise the website to improve conversion rates and increase revenue per traffic, and reduce bounce rate
• Excellent communication and collaboration with stakeholders e.g. Data, Product, Marketing, Merchandising

Requirements

Qualifications & Experience

• >4 years of relevant work experience in marketing with an omnichannel or direct-to-consumer onsite organisation, managing the ecommerce website, preferably in a fast-paced environment or global context
• Relevant degree in business, marketing communications or other relevant fields.
• Solid hands-on experience on how to plan an end-to-end marketing rollout on the website for new campaigns
• Able to make data-informed decisions for a marketing plan, comfortable with reading data and turning insights into operational, effective and impactful campaign execution
• Proficient in basic copywriting
• Familiar and comfortable working with e-commerce backend / digital touchpoints – website, 3rd party page tools will be ideal
• Excellent communication and collaboration skills, with the ability to work effectively across diverse teams and stakeholders.
• A high degree of professionalism, work ethic, judgement and keen attention to detail.
• A Love, Bonito ambassador who believes in and embodies our culture and core values.

Benefits

1. Flexible Work Arrangement

• Work from anywhere!
• Remote work according to HQ operating hours

2. Staff Wellness

• Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement)

3. Learning and Career Development

• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning

4. #TeamLB perks

• Generous staff discount off LB products
• Corporate partnerships with a variety of companies
• Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us!)
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
• Internal Referral programme