Business Development Representative

Job Summary, Expectations, Key Responsibilities

Job Description

Pencilwrench is seeking a motivated Sales Development Representative to drive interest in and facilitate demonstrations of our proprietary software to dealerships across the country. Pencilwrench is an innovative automotive software company that provides dealerships with enhanced processes, additional income opportunities, and increased customer satisfaction. It is on an ambitious journey to transform the way dealers communicate with their customers worldwide.

Expectations

You are expected to demonstrate integrity and trust in all interactions, both within the company and with clients, affiliates, competitors, and the industry. Speak up with your ideas and opinions, especially when they offer a different perspective, and show resilience during challenging times. Strive to deliver exceptional, “WOW” experiences to colleagues and clients, balance quality with meeting deadlines, and contribute to the future growth and improvement of our organization. Your role is to positively impact our people, products, processes, and outcomes, making lives better both internally and externally.

Key Responsibilities

• Cold call on new business - this role is email and phone-based; you will be expected to make a minimum of 50 dials a day to engage with automotive dealerships and educate them on Pencilwrench and schedule a minimum of (8) appointments to demo our software.
• Participate in four weeks of interactive training designed to educate you on product knowledge, teach you our CRM system processes, familiarize yourself with our value proposition, and make initial sales calls with the support of our training team.
• Dealership contacts are provided in our CRM system to make prospecting easy for you.
• Update and manage our Hubspot CRM to track activity and prospect engagement to ensure CRM completeness and accuracy.
• Become an expert in overcoming objections over the phone.
• Meet and exceed required daily/weekly sales targets- the goal is to book at least 3 product demonstration appointments each week.
• Collaborate with leadership and other team members to continue to master your sales pitch.
• This role is 40 hours a week, Monday through Friday. We expect our sales reps to be independently motivated and able to manage their time well in a work-from-home environment.

Requirements

Requirements

Experience:

• 3+ years of sales or customer-facing experience required.
• Experience selling over the phone and cold calling is a plus.
• Hubspot experience is a plus.

Skills & Competencies:

• Resilient and able to recover quickly from objections or rejection.
• Ability to think on your feet and pivot quickly when selling to businesses over the phone.
• Excellent listening and clear, concise communication skills (verbal and written).
• Adaptable with a coachable mindset, open to frequent coaching.
• Strong work ethic and desire to exceed goals, striving for top performance.
• Self-directed, capable of working remotely while communicating cross-functionally

Technical Skills:

• Proficient in computer skills aligned with SaaS sales organization
• Skilled in word processing, slide deck creation/optimization, and light Excel usage (non-formulaic).
• Proficient in using internet-based tools such as live online meetings with cameras, cloud applications, and voice-over IP calling.
• Familiarity with core and auxiliary systems to sell software efficiently.