Offer summary

Qualifications:

10+ years of experience in B2B marketing, preferably in IT consultancy or technology services., Proven track record of driving successful thought leadership campaigns., Hands-on experience with Google Analytics, GTM, CRM platforms, and marketing automation tools., Strong background in SEO and paid advertising, with exceptional writing and communication skills..

Key responsabilities:

Develop and lead marketing strategies to position the company as an industry thought leader.

Create and manage annual marketing roadmaps aligned with business goals.

Utilize analytics tools to track and report on key performance indicators and translate insights into actionable strategies.

Oversee content creation and manage campaigns to drive traffic and lead generation.

Awign is India's largest on-demand work fulfilment platforms, helping enterprises run their business at scale through end-to-end management and outcome-based execution of core business functions. This is done through our mobile and distributed community of 1.3mn+ gig partners across 12,000+ pin codes in India. Our tech-driven solution allows enterprises to variabilize their fixed costs, optimize toplines and focus on business profitability. We work with enterprises to take up recurring business functions, such as auditing, due diligence, invigilation, proctoring, last-mile delivery, new business development, telecalling along with content & data operations. Our division for high-skill gig talent, Awign Expert helps enterprises hire high-skill talent on a contractual basis and manage the entire lifecycle of those professionals.We are on a mission to uplift lives of 100mn people in India by providing them a platform to leverage and grow their skills. Awign enables gig partners to expand their income potential beyond the bounds of time, location and skills. Gig partners can choose between multiple gig opportunities across varied skill sets according to their own time and location-based flexibility. One platform, infinite avenues. #AwignEkMaukeAnek

Job description

This is a remote position.

Sr. Digital Marketing Manager

Job Location: Remote but Candidate base location should be from Gurgaon, Mumbai, Hyderabad, Bangalore

Job Description:

Responsibilities:

Develop and lead marketing strategies that position as an industry thought leader.
Create and manage annual marketing roadmaps aligned with business goals.
Utilize Google Analytics (GA) and Google Tag Manager (GTM) to track and report on key performance indicators (KPIs).
Translate data insights into actionable marketing strategies.
Oversee the creation of high-impact content (whitepapers, blogs, case studies, webinars) that reflects industry trends and client’s expertise. Drive editorial calendars and ensure consistent messaging.
Implement and optimize CRM and marketing automation tools to streamline campaigns and enhance lead nurturing processes.
Collaborate with sales to improve lead scoring and pipeline visibility.
Manage and optimize Google Ads and LinkedIn Ads campaigns to drive traffic and lead generation.
Work closely with sales, and technical teams to align marketing strategies with overall business objectives.
Plan and execute virtual and in-person events to amplify brand presence and engage target audiences.

Requirements:

10+ years of experience in B2B marketing, preferably in a System Integrator, IT consultancy, or technology services company.
Proven track record of driving successful thought leadership campaigns.
Hands-on experience with Google Analytics, GTM, CRM platforms, and marketing automation tools.
Strong background in SEO and paid advertising (Google Ads, LinkedIn Ads).
Exceptional writing, communication, and project management skills.

Required profile