Senior Customer & Content Marketing Manager

Join us. Let’s make a direct impact in healthcare.

Being an Iodine employee means becoming part of something bigger - using clinical AI technology to drive smarter healthcare processes and positively impact patient care.

Who we are:

Recognized as one of Austin’s best places to work, we are a collaborative and dedicated team with innovation built into our DNA. Iodine is an enterprise AI company that is championing a radical rethink of how to create value for healthcare professionals, leaders, and their organizations - by automating complex clinical tasks, generating insights and empowering intelligent care. Powered by one of the largest sets of clinical data and use cases available, our groundbreaking clinical machine-learning engine, Cognitive ML, constantly ingests the patient record to generate real-time, highly focused, predictive insights that clinicians and hospital administrators can leverage to dramatically augment the management of care delivery.

What You’ll Do

1. Customer Lifecycle Marketing & Engagement

• Develop and execute customer lifecycle programs to drive awareness, retention, and expansion among enterprise healthcare customers.

• Lead cross-sell and upsell campaigns, ensuring alignment with Iodine’s Ideal Customer Profile (ICP) for expansion for targeted growth goals.

• Optimize customer journeys, segmentation strategies, and engagement campaigns to maximize customer value.

• Leverage data-driven insights to personalize outreach and improve outcomes across key customer segments.

2. Customer Advocacy

• Lead the collection, curation, and promotion of customer Experience stories, integrating them into marketing and sales initiatives.

• Build and maintain a sustainable resource library in collaboration with CX, ensuring consistent customer storytelling.

• Collaborate cross-functionally to identify, activate, and cultivate a bench of customer champions for testimonials and case studies.

• Serve as the marketing lead for the annual user group meeting, creating repurposable content that extends beyond the event.

3. Executive Engagement & Thought Leadership

• Develop a strategic communication plan to keep key customer personas informed about Iodine’s innovations and impact.

• Elevate customer storytelling efforts by developing case studies, testimonials, and thought leadership content.

• Partner with internal teams to create high-value content for webinars, industry events, and executive panels.

4. Community Engagement & Retention Initiatives

• Drive engagement and adoption within Iodine’s customer community, fostering meaningful interactions and knowledge-sharing.

• Lead the transition from HubSpot to Community for customer communications, ensuring a seamless experience.

• Partner with CX & Product teams to track key customer Experience metrics and integrate them into engagement initiatives.

5. Amplifying the Customer Voice Within Iodine

• Create internal activation and awareness programs to bring customer stories, insights, and impact to life for Iodine employees.

• Collaborate with CX teams to ensure content aligns with key customer needs and growth objectives.

What We’re Looking For

• 5+ years of experience in customer marketing, lifecycle marketing, or demand generation, preferably in B2B AI HealthTech or SaaS.  

• Proven ability to develop and execute customer lifecycle programs, including activation, retention, and expansion strategies.  

• Strong storytelling and content development skills, with experience creating customer Experience stories, case studies, and thought leadership content.  

• Experience managing executive communication programs and developing high-value content for C-suite audiences, industry events, and panels.  

• Hands-on experience executing ABM campaigns, executive engagement, and customer advocacy programs in a fast-growing B2B environment.  

• Expertise in marketing automation, CRM, and campaign optimization tools (HubSpot, Salesforce).  

• Strong project management skills, with a proven ability to prioritize and meet deadlines in a fast-paced environment.  

• A collaborative mindset, capable of working cross-functionally with Product Marketing, Sales, and Customer Experience teams.  

• Proactive self-starter attitude, with a passion for customer-centric marketing and measurable business impact.  

 Preferred Qualifications:  

• 5-10 years of experience in customer marketing, content marketing, or demand generation, with at least 5 years in healthcare or healthtech.  

• Deep understanding of the healthcare landscape, including challenges faced by clinicians, administrators, and health systems.  

• Experience driving community engagement and retention initiatives, with expertise in customer forums, referral programs, and social media strategy.  

• Ability to analyze customer data and engagement metrics to refine marketing strategies and personalize customer interactions.  

• Established portfolio of customer-focused content, including customer success stories, executive messaging, and digital campaigns.  

• Experience supporting annual user group meetings and customer events, creating content and engagement strategies to maximize participation and impact. 

What we offer:

• Comprehensive Healthcare: Fully covered medical, vision, and dental benefits for employees, plus generous dependent coverage.

• Telehealth Services: Convenient access to telehealth services tailored for remote work.

• Savings Accounts: Tax-advantaged savings accounts for healthcare and dependent care expenses.

• Ancillary Benefits: Life, AD&D, and disability insurance paid by Iodine for peace of mind.

• Retirement Plan: Competitive 401(k) retirement plan with a considerable company match.

• Extra Life Insurance: Optional additional life insurance coverage for you and your dependents.

• Accident Insurance: Financial protection against unexpected accidents and critical health issues.

• Critical Illness Insurance: Provides financial support for medical costs and living expenses during serious illness.

• Hospital Indemnity Insurance: Additional support for hospital-related expenses through indemnity insurance.

• Pet Insurance: Affordable options for discounted pet insurance.

• Legal and Identity Protection: Legal and ID theft protection to safeguard personal information.

• Employee Assistance: Confidential employee assistance program for personal and professional challenges.

• Education Allowance: Annual funding for educational pursuits and continuing education to support professional development and skill enhancement.

• Reimbursements: Annual reimbursement for eligible wellness expenses, monthly reimbursement for cell phone and WiFi costs, and a one-time equipment allowance for creating a comfortable home office.
  

Why should you join Iodine?
This is a unique opportunity to join a close-knit, rapidly growing team and help us improve a key piece of the organization. You will have the opportunity to drive smarter healthcare processes through technology, so hospitals can stay focused on patient care. You will join a passionate and ambitious team, with a proven record of success building multiple companies. Learn more about our company culture on Built In Austin  and on our website at www.iodinesoftware.com.