Senior Digital Analyst
Offer summary
Qualifications:
10+ years of experience in digital marketing analytics with a focus on revenue attribution., Advanced expertise in Adobe Analytics Suite and strong proficiency in Power BI for data visualization., Demonstrated experience analyzing paid media campaigns and organic channel performance., Strong knowledge of revenue attribution models and SQL skills for data extraction..Key responsabilities:
- Conduct in-depth analysis of customer journeys and generate actionable insights for marketing investments.
- Optimize data collection strategies and present complex analytical findings to stakeholders.
- Collaborate with cross-functional teams to align on revenue goals and mentor junior analysts.
- Identify trends and opportunities across marketing channels to optimize ROI.
Job description
We’re Hitachi Vantara, the data foundation trusted by the world’s innovators. Our resilient, high-performance data infrastructure means that customers – from banks to theme parks – can focus on achieving the incredible with data.
If you’ve seen the Las Vegas Sphere, you’ve seen just one example of how we empower businesses to automate, optimize, innovate – and wow their customers. Right now, we’re laying the foundation for our next wave of growth. We’re looking for people who love being part of a diverse, global team – and who get excited about making a real-world impact with data.
About the Role
We are seeking an experienced Senior Data Analyst with extensive expertise in large scale datAa analytics to join our digital insights team. The ideal candidate will have 10+ years of experience analyzing digital marketing performance across paid media, organic channels, website behavior, and connecting these insights to revenue outcomes.
Key Responsibilities
- Ability to leverage high level understanding of analytics dashboards and reports tracking paid media campaigns, website traffic, website engagement metrics, and down funnel revenue attribution
- Conduct in-depth analysis of customer journey from initial touchpoint through conversion to revenue generation
- Identify trends, patterns, and opportunities across marketing channels to optimize ROI
- Generate actionable insights that drive strategic decision-making for marketing investments
- Optimize data collection strategies to ensure accurate tracking across digital touchpoints
- Collaborate with cross-functional teams including marketing, sales, and finance to align on revenue goals
- Present complex analytical findings to stakeholders at all levels of the organization
- Mentor junior analysts and establish best practices for data analysis
Requirements
- 10+ years of experience in digital marketing analytics with focus on revenue attribution
- Advanced expertise in Adobe Analytics Suite (including Adobe Analytics, Adobe Customer Journey Anlaytics, Adobe Target, Adobe Customer Data Profiler)
- Strong proficiency in Power BI for data visualization and business intelligence
- Demonstrated experience analyzing paid media campaigns (SEM, display, social)
- Expertise in organic channel analysis (SEO, social media, content performance)
- Experience working with website analytics (user behavior, conversion funnels, A/B testing)
- Strong knowledge of revenue attribution models and connecting marketing activities to business outcomesA
- SQL skills for data extraction and manipulation a plus
- Ability to translate complex data findings into clear, actionable business recommendations
Preferred Qualifications
- Adobe Analytics Certified Expert certification
- Microsoft Certified: Data Analyst Associate or Power BI certification
- Experience with additional analytics tools (Adobe Analytics or CJA, GA4, PowerBi)
- Experience with A/B testing analysis and multi-touch attribution
- Background in B2B or digital business analytics
- Understanding of machine learning applications in marketing analytics
Championing diversity, equity, and inclusion
Diversity, equity, and inclusion (DEI) are integral to our culture and identity. Diverse thinking, a commitment to allyship, and a culture of empowerment help us achieve powerful results. We want you to be you, with all the ideas, lived experience, and fresh perspective that brings. We support your uniqueness and encourage people from all backgrounds to apply and realize their full potential as part of our team.
How we look after you
We help take care of your today and tomorrow with industry-leading benefits, support, and services that look after your holistic health and wellbeing. We’re also champions of life balance and offer flexible arrangements that work for you (role and location dependent). We’re always looking for new ways of working that bring out our best, which leads to unexpected ideas. So here, you’ll experience a sense of belonging, and discover autonomy, freedom, and ownership as you work alongside talented people you enjoy sharing knowledge with.
We’re proud to say we’re an equal opportunity employer and welcome all applicants for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, age, disability status or any other protected characteristic. Should you need reasonable accommodations during the recruitment process, please let us know so that we can do our best to set you up for success.
Required profile
Experience
Other Skills
- Mentorship
- Analytical Thinking
- Collaboration
- Communication
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