Offer summary

Qualifications:

University Degree in Marketing, Mass Communication, Business Administration, or a related field., Proficiency in Google Ads and Facebook Ads, with technical skills in digital marketing., Experience in client-facing communications (meetings, phone calls, email) is required., In-depth knowledge of social media platforms and ability to curate content in line with brand guidelines..

Key responsabilities:

Create and publish organic content across various digital platforms.

Manage and optimize digital marketing campaigns, including Facebook AIA and Google Ads.

Conduct client communication, reporting, and maintain relationships through meetings and updates.

Implement tracking and performance reporting using Google Tag Manager and other analytics tools.

Job description

Job Title: Digital Marketing Specialist

Company: GOTEAM

Location and Workplace: Onsite for Cebu-based candidates; Remote for those outside Cebu

Salary: Up to PHP 50,000

Summary: Digital Marketing Specialist is responsible for creating and publishing organic content, optimizing visual assets, and managing digital marketing campaigns for our clients across various platforms.

About the Job

Key Duties:

Client Communication & Reporting

Respond to client queries and concerns via email, phone or scheduled meetings
Delivering reporting to clients
Organize pro-active client meetings to maintain client relationships and campaign momentum
Attend and run client meetings related to campaign results, new project setups and more
Conduct competitor analysis, report on the findings and provide recommendations
Communicate audit results with relevant customers via email and be involved in client meetings to discuss them
Create tailored quotes and actively engage customers in discussions
Offer recommendations for additional services to enhance their overall experience .

Facebook AIA

Monitor and optimize Facebook AIA campaigns to ensure maximum performance.
Adjust budget allocations, targeting and report to clients
Configure, structure, and build Facebook AIA campaigns
Adjust budget allocations, targeting, and campaign message

Google Tag Manager (GTM) & Tracking

Implement and manage Google Tag Manager for accurate tracking of conversions and events as per our company policy.
Troubleshoot and test pixel tracking, custom events, and Google Analytics integration.
Ensure proper eCommerce tracking, button click tracking, and form submission tracking.

Google Ads and Google VLA

Configure, structure, and build Facebook AIA campaigns
Adjust budget allocations, targeting, and campaign message

Facebook and Instagram

Configure and set up Facebook pages and Instagram accounts on behalf of clients
Updating and reviewing social media profiles and cover photos to ensure they are up to date
Creating and scheduling job ads across social media for clients when requested
Organize access to existing Facebook pages and Instagram accounts and reconfigure them as needed to align with our brand guidelines and standards.
Developing, creating, and publishing organic social media content across platforms
Creating and scheduling job ads across social media for clients when requested
Updating and reviewing social media profiles and cover photos to ensure they are up to date

EDMs

Designing and scheduling engaging EDMs that align with client requests and needs, using best practices to ensure high open and click-through rates

Social Media Organic Posts

Plan, create, and schedule social media posts across platforms such as Facebook and Instagram

Website Content Management

Editing, updating, and resizing images for websites and social media platforms, ensuring that they are optimized for maximum impact
Conducting audits to ensure banners are compliant, relevant and up to date
Performance Reporting and Tracking
Implement and manage tags, pixels, and scripts via Google Tag Manager for accurate tracking of conversions and events as per our company policy.
Troubleshoot and test tags, pixels, and triggers to ensure accurate tracking in GTM, GA4, Google Looker Studio, and our Website Performance platform
Ensure proper eCommerce tracking, button click tracking, and form submission tracking.
Publishing articles and content on client websites

Across all Digital Marketing

Configure and generate meaningful reports to clients
Ability to discuss campaign outcomes and results with clients
Work with diverse brand guidelines to ensure consistency and compliance with relevant industry regulations
Ability to ensure data accuracy by demonstrating a high level of attention to detail
Editing, updating, and resizing images for websites and social media platforms ensuring that they are optimized for maximum impact
Creating and uploading new website banners for clients that are current and visually appealing and in line with brand guidelines
Conducting audits to ensure banners are compliant, relevant and up to date

Qualifications:

Experience as a team lead or manager.
Proficiency in Google Ads and Facebook Ads, with technical skills in digital marketing is required.
Experience in client-facing communications (meetings, phone calls, email) is required.
University Degree in Marketing, Mass Communication, Business Administration, or a related field.
Work experience in digital and social media marketing is a plus.
In-depth knowledge and understanding of social media platforms (Facebook, Instagram, LinkedIn).
Functional knowledge and professional experience in creating and maintaining social media pages.
Ability to curate content in line with brand guidelines.
Excellent communication skills, both written and spoken (English).
Collaborative and process-driven mindset.

Your Benefits:

We don’t just give you a laptop, we give you an extra monitor—because two screens are better than one.
You’ll get HMO coverage from day one—not just for you, but also for a dependent (yup, private room benefits included).
Ever needed legal or financial advice? Well, now you and your family can access it—on us.
Salary finance platform for personal loans, because we’re here to help you, even with the tough stuff.
P1,000,000 life insurance coverage—because we’ve got your back.
Leave credits above industry standards, including additional client-specific leave entitlements.
The little things? We’ve got you covered: welcome gift, monthly lunch with CEO updates, talent nights, gratitude celebrations, and more.
And yes, how does a trip for two to Bali sound? Referral bonuses can take you there.

Your Family’s Benefits

Mental health support for your family, 24/7, because we care about them too.
Preventive care like health education, diet counseling, and wellness sessions—available for four family members.
Free telemedicine for your family, because we know life doesn’t wait for appointments.
Personal invites to family events, with prizes up for grabs—because life is about more than just work.

About Us

Achievements:

Consistently raising the bar in employee engagement with an 85% score—outperforming global and US averages significantly.
Certified as a Great Place to Work for four years running—demonstrating our commitment to excellence.
Over 1,000 employees strong, with ambitious plans for growth.

Culture: