Job description

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners

Digital marketing has become vitally important to businesses, and providing highly engaging, quality content to users is critical to stay relevant and competitive in the online education space. The Digital Content Strategy Specialist will make their impact by providing strategic storytelling through content while advancing Risepoint’s digital footprint and performance. This position will provide vital support in guiding content marketing strategies that align with organizational, departmental, team, and individual goals.

As a member of Risepoint’s UX/UI Team, this role will work directly with the Digital & Content Strategy Manager, collaborate with UX designers, content administrators, SEO analysts, product marketing managers, among other cross-organizational stakeholders throughout the company.

The Digital Content Strategy Specialist is someone who can easily create quality marketing content while also being able to identify digital assets that present opportunities for optimization. This individual is a self-starter, intellectually curious, detail-oriented, and a creative problem solver who enjoys a challenge but knows when to speak up and ask questions.

If you enjoy tackling big-picture projects and aren’t afraid to dig into the intricacies of executing digital marketing strategies, we’d love for you to join our team!

Primary Duties and Responsibilities:

Develop content strategies that support overall Risepoint business goals and user experience best practices across all digital assets.
Support digital content strategy efforts pertaining to website migrations, launches, and ad hoc optimization requests.
Cross team collaboration (UX Design, SEO, PMM, CAT, Content, MPM, etc.)
Ensure that content strategy recommendations and UX best practices are adhered to when launching new partner websites, landing pages, or assets by providing content strategy recommendations and assist in project execution of website migrations.
Work closely with the Content Administration Team to create optimized website templates that align with the testing/optimization learns to improve the user experience and content engagement
Work with the copywriting and content administration teams to ensure templates and content strategy are being adhered to when launching new partners/programs
Support content strategy efforts for supplemental projects (flesh out some more)

Education – Experience

Knowledge of UX/CRO best practices and standards
Comfort in working with analytics platforms (Adobe Analytics, Google Analytics, or similar)
Minimum of 1-3 years’ digital marketing experience with e-commerce or transactional sites
Demonstrated success in improving UX, engagement, lead generation, and conversion
Bachelors in English, Communications, Marketing or similar

Skills

Excellent written and verbal communication skills
Strong content strategy and creative skillset
Demonstrates critical thinking and problem-solving skills
Ability to manage their own schedule and their own projects
Ability to work collaboratively with others
Detail-oriented, organized self-starter with the ability to multi-task in a fast-paced environment
Ability to balance working on different projects while adhering to various deadlines
Possesses strong quantitative skills, including analytical abilities
Proficiency using digital content management tools and platforms CMS and CRM systems (i.e., Wordpress, Drupal, etc.).