Paralegal

Paralegal – Advertising & Marketing Compliance (Automotive)

Location: This position is remote within the Detroit metropolitan area of The United States. 

Huge is seeking a highly detail-oriented Paralegal with specialized experience in advertising and marketing compliance, particularly within the automotive industry. This role will be responsible for ensuring that content meets legal, regulatory, and industry-specific compliance standards, including accuracy in claims, and adherence to consumer protection laws. The ideal candidate will have a strong legal acumen paired with a deep understanding of advertising regulations and the nuances of automotive marketing. This role is crucial in ensuring that Huge’s advertising efforts remain innovative, legally compliant, and aligned with industry standards, helping to protect both the agency and its clients from regulatory risks.

Key Responsibilities

Advertising & Marketing Compliance

• Review and proofread advertising materials across digital, print, and social media to ensure legal accuracy, regulatory compliance, and clarity.
• Ensure all marketing content aligns with federal and state advertising laws, including FTC guidelines, GDPR, copyright, and trademark laws.
• Assess advertising claims for substantiation and review disclosures to ensure they meet legal requirements.
• Verify proper licensing and usage rights for third-party assets (e.g., music, images, video) utilized in campaigns.
• Collaborate with program delivery and client partnership teams to identify and mitigate legal risks in advertising content.
• Provide guidance on advertising standards to internal stakeholders, ensuring compliance with industry best practices.

Incentives, Offers & Promotions Compliance

• Evaluate promotional campaigns, including incentives, rebates, sweepstakes, and loyalty programs, to ensure they comply with consumer protection laws.
• Review promotional offers to ensure legally required disclaimers, terms, and conditions are included and clearly presented.
• Verify that pricing, discounts, and financial incentives comply with federal and state advertising laws, such as truth-in-advertising and fair competition regulations.
• Work closely with marketing teams to prevent misleading representations or deceptive advertising practices in offers and promotions.
• Draft and approve contest and sweepstakes rules, ensuring proper disclosures, eligibility criteria, and compliance with state and federal laws.

What We’re Looking For

• Paralegal certification or equivalent legal experience, particularly in advertising and marketing compliance.
• Strong proofreading and legal review skills, with expertise in automotive advertising and regulatory compliance.
• Experience working with advertising agencies or within the automotive industry.
• Knowledge of advertising law, intellectual property, and consumer protection regulations.
• Ability to independently manage workflows, prioritize tasks, and work cross-functionally in a fast-paced environment.
• Exceptional attention to detail, critical thinking, and the ability to interpret and apply legal guidelines to real-world marketing strategies.

About Huge

Huge is a design and technology company. We create products and experiences that grow the world’s most ambitious brands. We do this by designing experiences for people, not users, and uncovering new sources of growth by leveraging our creative talent, our proprietary platform LIVE and unlocking the advantages brought to us by emerging technologies. We believe all experiences should be intelligent, shoppable and unique to every brand.

Huge’s nearly 1,000 thinkers, tinkerers, makers and creators, have been problem-solving across North America, Europe, and Latin America for over 25 years. Interested? You’ll find more information at www.hugeinc.com.

Huge is committed to creating an inclusive employee experience for all. Regardless of race, gender, religion, sexual orientation, age, disability, or if you’re parenting the next generation of innovators, we firmly believe that our work is at its best when everyone feels free to be their most authentic self.

Huge is an equal opportunity employer (EOE). We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.

Workers shall not be required to pay employers’ or agents’ recruitment fees or other related fees for their employment. If any such fees are found to have been paid by workers, such fees shall be repaid to the worker.

#LI-POST #LI-Remote