DIGITAL CONTENT SPECIALIST
General Summary:
The Digital Content Specialist is responsible for executing and optimizing content strategies to support broader digital business goals and enhance the customer experience on dsw.com. This role is accountable for owning and executing key focus areas, ensuring quality and accuracy across site content while collaborating with cross-functional teams to deliver seamless and engaging experiences. The Digital Content Specialist contributes to seasonal and operational excellence by developing optimized content strategies and maintaining site standards.
Reports to: Manager, Digital Content
Essential Duties and Responsibilities:
• Develop, brief, and build content strategies that align with broader digital business goals and strategies.
• Create and execute content segmentation strategies tailored to specific customer groups or initiatives.
• Periodically write or edit messaging/editorial copy based on digital business needs (Aligning with marketing brand guidelines and best practices).
• Conduct competitive monitoring and analysis to stay informed on relevant messaging trends and best practices.
• Execute site content updates using the content management system (CMS).
• Ensure that all content is consistently executed across all platforms and adheres to standards and guidelines.
• Responsible for experience QA/Validation testing.
• Partner with technical and digital teams to implement new functionalities and support content updates for major projects and sprints.
• Responsible for building and maintaining assets and experiences tied back to seasonal campaigns and business goals.
• Responsible for all sitewide operational and promotional messages as well as managing and coordinating weekly site preview testing meetings.
Required Skills:
• Strong organizational skills with exceptional attention to detail.
• Content and/or production brief writing experience
• Experience with content management systems and DAM tools (Bynder and Strapi a plus)
• Experience writing and/or editing digital content for retail or fashion websites, directional understanding of SEO keyword strategies a plus.
• Strong analytical and problem-solving skills, with the ability to derive insights from data.
• Excellent communication and collaboration skills, with a demonstrated ability to work across multiple disciplines.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple tasks simultaneously.
• Proficiency in Adobe Creative Suite and other digital tools is a plus.
Competencies
SETTING GOALS – Creates and follow effective plans. Anticipates risks, creates contingency plans. Aligns plans with goals. Allocates adequate resources. Accepts and supports change. Willing to take risks and suggests new ideas, approaches. Takes initiative. Seeks out learning activities.
WORKING WITH OTHERS – Clearly articulates own, other’s goals. Promotes a team atmosphere by demonstrating humility and respect. Builds effective relationships, relates well to others. Delivers and responds to feedback in a constructive manner. Considers multiple perspectives. Handles conflict, pressure, uncertainty and adapts independently. Meets commitments. Dedicated to working with business partners on their expectations.
GETTING RESULTS – Personally accountable for work performance targets and achieving results. Prioritizes well. Anticipates and handles obstacles effectively. Makes good, timely decisions. Can simply and process complex problems. Understands underlying issues and addresses root causes. Meets deadlines, works until finished.
Qualifications
Minimum Experience:
• 2-3 years of experience in digital content strategy, e-commerce, or related fields.
• Proficient in MS Office Suite (Word, Excel, PowerPoint, Outlook).
Preferred Qualifications:
• Experience with e-commerce platforms, CMS tools, and SEO strategies.
• Familiarity with competitive analysis techniques and messaging trends.
Minimum Education:
• Bachelor’s degree in Marketing, Business Administration, or a related field.
#remote #dsw #digitalcontentspecialist
