Paid Ads Specialist - Meta and LinkedIn Ads (ZR_20268_JOB)

This is a remote position.

Job Highlights:

Contract: Independent Contractor


Responsibilities:

• Create and manage meta and LinkedIn ad campaigns for B2B SaaS safety products and services
  

• Refine audience targeting to improve ad performance and reach
  

• Conduct AB testing to optimize ad messaging and delivery
  

• Monitor and maintain low cost per click while maximizing ad effectiveness
  

• Implement and manage pixel and event tracking for accurate campaign measurement
  

• Perform conversion rate optimization to improve overall campaign performance
  

• Collaborate with the creative and visual teams to ensure cohesive ad strategies
  

• Provide insights and recommendations for budget allocation and targeting strategies
  

• Stay up-to-date with the latest trends and best practices in paid advertising
  

• Optimize Shopify e-commerce platform for better conversion rates (desirable)
  

Requirements:

• 3+ years of experience in paid advertising, preferably in B2B SaaS
  

• Expert knowledge of meta ads and LinkedIn advertising platforms
  

• Strong understanding of audience targeting and segmentation
  

• Experience with AB testing and data-driven decision making
  

• Familiarity with pixel implementation and event tracking
  

• Knowledge of conversion rate optimization techniques
  

• Ability to work quickly and adapt strategies in a fast-paced environment
  

• Excellent analytical and problem-solving skills
  

• Strong communication skills to collaborate with cross-functional teams
  

• Experience with Shopify e-commerce platform (desirable)
  

Scope:

• Manage and optimize paid advertising campaigns on meta and LinkedIn platforms
  

• Develop and implement strategies to improve ad performance and ROI
  

• Analyze campaign data and provide regular reports on performance metrics
  

• Collaborate with the marketing team to align paid advertising efforts with overall marketing goals
  

• Contribute to the continuous improvement of the company’s digital marketing strategies
  

• Enhance the effectiveness of direct sales and lead generation campaigns
  

• Optimize the Shopify e-commerce platform to improve user experience and conversion rates
  

• Monday to Friday from 8 AM to 5 PM UK time with 1 hour unpaid break
  

Benefits

• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job