Senior Marketing Strategist

JOB LOCATION

City of Aurora, Colorado

It is an exciting time to work for the City of Aurora, we're growing and looking for dedicated and collaborative individuals to join our team of talented and valued employees. Excellent organizations have a set of principles, or core values, that are used to implement their mission and vision. Those values represent the touchstone for the organization, guiding the decisions of the individuals and the organization. At the City of Aurora, we demonstrate our excellence by modeling the CORE 4 Values of: Integrity, Respect, Professionalism, and Customer Service, and we welcome all who share these values to apply.
 
Why Work for Aurora?

• Make a difference in the lives of real people every day
• Diverse community
• Competitive total compensation package
• Well-Funded General Employees Retirement Plan
• Light rail station minutes away
• On-site fitness center and overall employee well-being programs Internal educational programs to assist with career advancement
• Access to innovation workspaces

PRIMARY DUTIES & RESPONSIBILITIES

Hiring salary $77,360 - $96,700/annually

Salary to be commensurate with experience. 

The deadline to submit applications is March 12, 2025. Please note, The City of Aurora will conduct ongoing screenings of applications on a first-come, first-serve basis; as soon as we determine to have a qualified pool of applicants, this position may close quickly and without notice.

PRIMARY DUTIES & RESPONSIBILITIES

• This position reports to the Manager of Marketing and primarily supports the golf and recreation divisions of the department through marketing, communications and public relations development.
• Performs professional public/media relations, marketing and sponsorship/advertising sales duties for the Golf division and Recreation Programs within the recreation division and larger PROS department.  
• Creates, edits, submits for approval, publishes and disseminates visually compelling and well-written communication materials across channels including but not limited to marketing/advertising, news releases/advisories, e-mail newsletters to patrons, event calendars, multi-page publications to enhance the image of the department and city of Aurora.
• Serves as professional liaison and establishes communications with local, state, regional and national news media including but not limited to responding to media inquiries and being interviewed.
• Attends special events, grand openings, tradeshows and other promotional activities as a representative of the department and city; this includes but not limited to public speaking presentations.
• Assists in the administration of the department’s social media accounts including Facebook, Instagram and Twitter. This includes but is not limited to a daily posting schedule, meeting or exceeding reach and engagement measures along with answering comments and messages from the community in a timely manner. Available on a rotating basis to share information and updates outside of normal business hours.
• Assists with the maintenance and continued evolution of the department’s nearly 120 pages of the city website. This includes but is not limited to consistently updating information, assistance with design and quality control.
• Assists with annual marketing budget of $100K.
• Manages various workflow processes and performs additional duties as assigned.
• Weekend, evening and holiday work will be required.

• This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.

MINIMUM QUALIFICATIONS & WORKING CONDITIONS

An equivalent combination of education, training, and experience that demonstrates required knowledge, skills, and abilities may be considered.

Education:

• Bachelor’s degree in marketing, communications, public relations, or a related field

Experience:

• At least five (5) years of professional level experience in marketing and brand management

Licenses and Certifications Required:

• Driver’s License with a good driving record
• Preferred Qualifications:

Preferred Qualifications:

• At least 2 years of experience in government, public sector, crisis communications and/or agency work
• Previous experience writing for a variety of publications and purposes.
• Speech writing experience.
• Bilingual.

Knowledge:

• Knowledge of principles and practices of promotion, marketing, and branding.
• Knowledge of government and working in a governmental environment.
• Knowledge of AP style.
• Knowledge of graphic design and printing process.
• Knowledge of marketing analytics and measurement.
• Strong working knowledge of Google Analytics.
• Analytical skills to forecast and identify trends.

Skills: 

• Strong interpersonal skills with demonstrated capabilities in public relations including but not limited to media relations and public speaking.
• Skill in use of social media platforms and website editing and management.
• Strong AP-writing style experience and copy-editing.
• Strong task and time management skills, balancing multiple assignments at once and adhering to deadlines.

Abilities: 

• Establish and maintain effective working relationships with employees, all levels of management including executive staff, citizens, and elected officials.
• Handle sensitive or stressful situations with tact and diplomacy.
• Communicate effectively both orally and in writing.
• Plan, organize and implement special events.
• Ability to multi-task and prioritize multiple projects at once, while meeting deadlines
• Demonstrated commitment and ability to advance diversity and inclusion.
• Creatively solve problems, negotiate, and handle stressful situations in a positive manner.
• Self-motivated, has a superior work ethic, is technically savvy, and can work remotely as needed.
• Demonstrated ability to capture the voice of the organization and its officials consistently and convincingly.
• Highly organized and dependable.
• Ability to demonstrate initiative, excellent judgement, and collaboration with team.

Licenses and Certifications Required: 

• Colorado Driver’s License with good driving history.

WORKING CONDITIONS

Essential Personnel:

• When a local announcement of emergency or disaster is declared by the City, all City of Aurora employees may be required to work as essential personnel.

Physical Demands:

• Light work that involves moving no more than 25 pounds at a time (during special events). Mainly sedentary at a desk most of the time.
  • Primarily sedentary physical work with seldom walking and standing.
  • May require frequent pushing, pulling, bending and stooping.
  • Clear vision to read and interpret reports and other written documents
  • Speech communication and hearing to maintain communication with employees, citizens, volunteers and the media.
  • Hand/eye coordination for operation of computer keyboard, carts and moveable shelving

Work Environment:

• Works primarily indoors but may work outdoors assisting with a program or events in varying weather conditions.

Equipment Used:

• Uses standard office equipment including personal computer and common office software such as email, internet, Word, Excel and menu driven databases as a part of the Library automated systems.
• This position may require the incumbent to use personal equipment (e.g., vehicle, cell phone, tools, etc.) in the course of their employment.

For Veterans preference:  Please show all of your employment history, including military service and related documentation (DD214) on the application.
           
The City of Aurora is an equal opportunity employer.  We are required by state and federal agencies to keep certain statistical records on applicants.  It will not be used in any way to discriminate against you because of your sex, race, age, sexual orientation, creed, national origin, disability or military status, gender identity, unless related to a bona fide occupational qualification as defined by the Colorado Civil Rights Commission and the Equal Opportunity Commission.
                                         
Despite the changes in Colorado law, the City of Aurora maintains a drug-free workplace.  A positive test of marijuana is grounds for disqualification and ineligibility for employment with the city for one year or termination once hired.

Drug Testing, Thorough Criminal Background Check, and Employment References:
As a condition of employment, all applicants selected for employment with the City of Aurora must undergo a thorough criminal background check and drug screening. Employment references will be conducted on finalists for City of Aurora vacancies.