Director of Marketing

We're TeeTurtle, a consumer products company that creates nerdy toys, games, apparel, and accessories. We are passionate about creating products that allow our fans to express themselves and share meaningful experiences, and we’re excited to continue expanding our team!

Position Description 

The goal of the Marketing Director is to maximize revenue, increase customer engagement, and position new and existing products and product lines for success through an effective and dynamic marketing strategy across wholesale, Amazon, and ecommerce sales channels.

Primary Accountabilities

• Marketing Strategy

  • Develop omnichannel marketing strategy (wholesale, Amazon, e-commerce) that adapts continually to trends, competitor strategies, tools, platforms, and industry best practices to ensure that the company meets growth targets

  • Create and execute targeted marketing plans that align with overall company objectives and address the unique needs of wholesale buyers and distributors

  • Implement a loyalty program and develop an omnichannel strategy that leverages the program to increase revenue, customer retention and customer lifetime value

  • Maintain a marketing calendar that includes product launches, licensing activations, holidays, and key promotions that helps to inform strategy and drive new business

  • Continually track sales across all channels and analyze campaign performance to draw actionable insights and identify data-driven optimizations and new opportunities

  • Conduct market and customer research and competitor analysis to inform pricing, product development, and marketing strategies and to maintain competitiveness across brands and sales channels

• Brand Management and Customer Engagement

  • Maintain cohesive branding across affiliate, social (paid and organic), and email marketing campaigns and across sales channels

  • Identify opportunities to increase brand awareness, customer reach, and engagement through social media, email marketing, PR, and other channels

  • Oversee and grow our social communities on Discord, Reddit, and emerging channels

  • Develop new product launch strategies and related brand and product campaigns that maximize immediate and long term engagement, excitement, and sales across our channels including Wholesale, e-commerce, and Amazon

  • Develop and execute a high-engagement social media strategy that keeps the brand relevant and generates viral moments through deep understanding of social platforms and customer behavior

• Collaboration

  • Create and curate content across sales channels that resonates with target audiences and enables sales to effectively pitch to buyers

  • Provide creative direction to ensure that all visuals (graphics, photography, videography, etc) maximize appeal

  • Manage large-scale cross-functional campaigns (such as crowdfunding) to maximize engagement and meet revenue targets

  • Manage relationship with marketing agency to ensure that plans align with business objectives and that campaigns are designed to drive profitability

• Team Management

  • Provide regular feedback, coaching, and goal-setting to drive performance and engagement

  • Communicate business priorities, direction, and announcements with team to support organizational alignment

  • Ensure that all work meets expected quality standards across all functions to demonstrate dependability and maintain trust throughout the organization

  • Conduct regular team, reporting/lessons learned meetings, and root cause analysis meetings to solve problems and drive continuous improvement