Director, Marketing (DM1)

Strive to Bring a Profound Difference to our Patients

At Avidity Biosciences, we are passionate about the impact of every employee in realizing our vision of improving people’s lives by delivering a new class of RNA therapeutics. Avidity is revolutionizing the field of RNA with its proprietary AOCs, which are designed to combine the specificity of monoclonal antibodies with the precision of oligonucleotide therapies to address targets and diseases previously unreachable with existing RNA therapies. If you are a committed, solution-oriented thinker, join us in making a difference and become part of our growing culture that is integrated, collaborative, agile and focused on the needs of patients. 

Avidity Biosciences, Inc.'s mission is to profoundly improve people's lives by delivering a new class of RNA therapeutics - Antibody Oligonucleotide Conjugates (AOCs™). Utilizing its proprietary AOC platform, Avidity demonstrated the first-ever successful targeted delivery of RNA into muscle and is leading the field with clinical development programs for three rare muscle diseases: myotonic dystrophy type 1 (DM1), Duchenne muscular dystrophy (DMD) and facioscapulohumeral muscular dystrophy (FSHD). Avidity is broadening the reach of AOCs with its advancing and expanding pipeline, including programs in cardiology and immunology through internal discovery efforts and key partnerships. Avidity is headquartered in San Diego, CA. For more information about our AOC platform, clinical development pipeline, and people, please visit www.aviditybiosciences.com and engage with us on LinkedIn and Twitter.

The Opportunity

The Director, Marketing will be responsible for developing and executing marketing strategies to support the commercial success of our DM1 (Myotonic Dystrophy Type 1) product portfolio. This role involves collaborating with cross-functional teams to help drive product launches, market penetration, and brand awareness. The ideal candidate will possess deep knowledge of the biotechnology and rare disease markets, with a proven track record in marketing strategy, product management, and team leadership.

What You Will Contribute

Strategic Marketing:

●        Actively engage in the development of the DM1 strategic brand plan and market research plan to identify growth opportunities and ways to build competitive advantage, including shaping market analysis and competitive positioning.

●        Contribute to the development and implementation of integrated launch plan and launch readiness

●        Manage pre-market commercialization development and post-commercialization marketing efforts across key customer segments and channels.

Brand Management:

●        Drive implementation of disease and brand campaigns, including the development of core messaging, and ensure consistency across all channels.

●        Lead the development, execution, and U.S. implementation of core promotional initiatives and materials for key stakeholders, with a focus on healthcare professionals.

●        Oversee the development and execution of marketing-specific activities related to medical conventions, exhibits, and trade shows.

●        Manage materials, projects, and resources through the internal review committee process (PRC); work collaboratively with internal and external stakeholders and vendor partners while leading the review of materials through PRC.

●        Partner with Marketing Operations to develop a robust speaker’s bureau, including speaker management, creation and execution of ongoing training for promotional speakers, and development of promotional & non-promotional slide decks.

●        Lead development of commercial congress activities, including at major scientific and advocacy congresses, including non-promotional and promotional material execution.

●        Partner with training in the execution of new training materials or initiatives, including future sales meetings or POAs.

●        Collaborate with the digital marketing team to ensure strategic alignment across all marketing plans and initiatives. Leverage digital tools and analytics to optimize marketing efforts and enhance customer engagement.

Cross-functional Collaboration:

●        Collaborate with multiple functional groups across the organization, including but not limited to Medical Affairs, Regulatory Affairs, Market Access, Operations, Legal, Patient Advocacy, and Sales, to ensure alignment of marketing strategies with overall business objectives and ensure consistency of brand messaging across all channels.

●        Build and maintain strong relationships with external stakeholders, including patient advocacy groups, healthcare professionals, and key opinion leaders, to enhance brand recognition, credibility, and loyalty within the DM1 community.

Budget Management:

●        Responsible for the management of multiple Agency Partners including management of associated budgets, forecast and accruals, and vendor contracts to ensure efficient allocation of resources to maximize ROI.

Compliance

●        Ensure all marketing activities comply with regulatory and legal requirements, including promotional review processes, advertising standards, and industry guidelines.

What We Seek

●        Bachelor’s degree in marketing, business, life sciences, or a related field is required. An advanced degree (MBA, MS) is preferred.

●        10+ years of experience in marketing within the biotechnology or pharmaceutical industry, with a focus on rare diseases or specialty markets.

●        Proven track record of successful product launches and brand management in a highly regulated environment; launch experience is required.

●        Previous HCP marketing experience required, including demonstrated leadership in campaign development, medical marketing, and speaker bureau management.

●        Previous experience with DM1 or other neuromuscular disorders is a plus.

●        Exceptional strategic thinking, analytical, and problem-solving skills.

●        Ability to quickly understand and communicate all clinical data/publications to support business objectives.

●        Strong communication and presentation skills, with the ability to engage and influence internal and external stakeholders.

●        Experience in digital marketing, including content strategy, social media, and digital analytics is a plus

●        Ability to thrive and work collaboratively in a fast-paced, entrepreneurial, matrixed environment and manage multiple priorities effectively.

●        Knowledge of regulatory and compliance requirements in pharmaceutical marketing.

●        Requires up to approx. 30% travel.

What We Will Provide To You

●        The base salary range for this role is $223,250 - $246,750. The final compensation will be commensurate with such factors as relevant experience, skillset, internal equity and market factors.

●        Avidity offers competitive compensation and benefits, which include the opportunity for annual and spot bonuses, stock options, and RSUs, as well as a 401(k) with an employer match. In addition, the comprehensive wellness program includes coverage for medical, dental, vision, and LTD, and four weeks of time off.

●        A commitment to learning and development, which includes a variety of programming internally developed by and for Avidity employees, opportunities for job-specific training offered by industry, and an education reimbursement program.