Beverage Territory Manager, Tennessee & Kentucky

The Role 

As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Beverage Territory Manager will be a key player in expanding our THC-infused beverage business and growing consumer access to our best-in-class products.  

We are seeking a dynamic and entrepreneurial Beverage Territory Manager to spearhead the growth of our portfolio of brands led by Señorita, an award-winning hemp-derived legal THC beverage brand in a rapidly emerging market, Tennessee & Kentucky. This role combines strategic planning with hands-on execution, requiring someone who thrives in a fast-paced, startup-like environment. The ideal candidate is resourceful, driven, and eager to build a winning brand from the ground up. This role offers significant growth opportunities as the business expands. However, the individual must be comfortable taking a hands-on approach, actively engaging in the market, and serving as the primary resource on the ground. 

This position is based in the Tennessee or Kentucky. The position requires travel 75-100% of the time within the assigned territory. 

Responsibilities 

Market Strategy & Planning: 

• Develop and execute a comprehensive territory plan to grow the Señorita brand today and broader beverage portfolio over time 
• Analyze market trends, consumer behaviors, and competitive landscapes to identify growth opportunities. 
• Establish sales targets and performance metrics to track success. 
• Manage distributor planning and coordination to ensure strong execution in market and aligned goals 

Sales & Relationship Building: 

• Act as the face of the Señorita brand in your territory, hitting the streets to build strong relationships with on and off-premise retail partners, hemp retailers, and key stakeholders. 
• Drive sales through product placement, promotions, and education within target accounts. 
• Secure new accounts and expand distribution within your assigned region. 

Brand Advocacy & Education: 

• Be an expert on the Señorita brand and the hemp-derived legal THC beverage category, educating retailers and consumers on the benefits and unique qualities of the product. 
• Develop and implement marketing initiatives and in-store activations to boost brand visibility. 

Execution & Operations: 

• Serve as the “feet on the street” by visiting accounts, conducting tastings, and ensuring excellent shelf presence. 
• Coordinate inventory and ensure sufficient stocking levels to support growth plan and in-market programming 
• Work closely with internal teams to refine strategies based on field feedback. 

Team Development: 

• Lay the groundwork for future team growth, contributing to the hiring and training of additional sales and marketing personnel as the business and team grows 
• Mentor and support team members as the territory expands. 

Qualifications  

• Proven Sales Experience: 2+ years in a Territory Manager role, preferably in the alcohol beverage industry. 
• Entrepreneurial Spirit: Self-motivated and self-sufficient, with a hunger to win and the ability to work independently in a startup environment. 
• Strategic & Tactical Skills: Capable of both developing a strategic plan and executing it on the ground. 
• Relationship-Builder: Strong communication and interpersonal skills, with a knack for building trust and rapport with clients and partners. 
• Knowledge of Emerging Markets: Familiarity with the regulatory landscape of alcohol beverage and/or hemp-derived legal THC products is a plus. 
• Passion for Innovation: Excited to champion a new category and educate consumers about the product. 
• Resilience & Resourcefulness: Scrappy, adaptable, and ready to overcome challenges in a competitive industry. 

Additional Requirements 

• Must pass any and all required background checks  
• Must be and remain compliant with all legal or company regulations for working in the industry  
• Must possess valid driver’s license 
• Must be a minimum of 21 years of age 

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