Senior Integrated Marketing Campaigns Manager

See yourself at Twilio

Join the team as Twilio’s next Sr. Integrated Marketing Campaigns Manager, Social Impact

Who we are & why we’re hiring

Twilio powers real-time business communications and data solutions that help companies and developers worldwide build better applications and customer experiences.

Although we're headquartered in San Francisco, we have presence throughout South America, Europe, Asia and Australia. We're on a journey to becoming a global company that actively opposes racism and all forms of oppression and bias. At Twilio, we support diversity, equity & inclusion wherever we do business.

About the job

We are looking for a Sr. Integrated Campaigns Marketing Manager, Social Impact to drive the execution of global integrated campaigns. This role is critical in operationalizing campaign strategies, managing stakeholders, enabling sales teams, and leveraging martech tools for efficiency and impact.

This position is needed to play a key role in expanding Twilio’s footprint with social impact organizations - helping more of them use Twilio’s digital communication tools to reach the people they serve.  Twilio.org exists to bring the power of Twilio’s Customer Engagement Platform to organizations advancing social good - from nonprofits and NGOs, to universities, hospitals and local governments.

You will be a key member of the Growth and Demand Generation team and will work closely with brand, campaign owners, product marketing, content, partner marketing, and sales to bring campaigns to market—ensuring timely execution, clear role ownership, and alignment across teams. You will also oversee the enablement and adoption of sales tools, campaign-related martech, and post-campaign evaluation to refine future strategies.

Responsibilities

In this role, you’ll:

• Translate campaign strategy into actionable workstreams, collaborating with campaign owners, PMM, content, brand, and sales.
• Develop detailed timelines and ensure deliverables are met on time and at the highest quality.
• Be the “Owner” as the central point of integration and coordination across multiple global teams, ensuring alignment and accountability.
• Work closely with cross-functional teams to ensure campaign elements—such as messaging, content, creative, and GTM plans—are executed at a high quality and on time.
• Proactively identify roadblocks and mitigate risks to keep campaigns on track - must be vocal when deliverables are at risk and hold team members accountable for their ownership areas.
• Drive clarity on responsibilities and expectations for all campaign contributors.
• Oversee campaign-related marketing and sales tech stack, ensuring tools are optimized for execution and insights.
• Drive adoption of campaign assets and ensure sales teams are enabled with the right tools, messaging, and follow-up materials.
• Coordinate training and enablement sessions for sales teams on new campaigns and plays.
• Partner with analytics and marketing ops teams to assess campaign performance, pipeline impact, and areas for improvement.
• Synthesize key insights and present findings to stakeholders to inform future campaigns.
• Continuously refine processes and best practices for campaign execution and sales enablement.

Qualifications 

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• 8+ years of experience in global campaign management, integrated marketing, or demand generation within a B2B or SaaS environment.
• Strong project management skills, with experience managing multiple workstreams and cross-functional teams.
• Proven ability to drive global marketing campaigns and manage multiple workstreams simultaneously.
• Hands-on experience with marketing and sales enablement tools (e.g., Salesforce, Marketo, 6sense, Outreach/Salesloft or similar, Airtable).
• Ability to work across time zones and coordinate with international teams.
• Excellent communication and stakeholder management skills, ensuring clarity and accountability across teams.
• Interest in using your skills to create positive social impact, and preferably have some volunteer or professional experience with the social impact sector.

Desired:

• Experience leading global campaigns with regional execution and localization strategies.
• Familiarity with account-based marketing (ABM) strategies and multi-touch attribution models.
• A background in sales enablement, including playbook creation, training, and activation strategies.
• Ability to translate campaign performance data into actionable insights, driving continuous optimization.
• Exposure to marketing operations and automation best practices, ensuring campaign efficiency at scale.
• Understanding of the finance sector, public sector, and nonprofits, and their unique marketing and sales cycles.
• Strong storytelling and communication skills, able to distill complex campaign insights into clear, actionable recommendations.

Location

 This role will be remote, and based in Ontario, British Columbia or Alberta, Canada.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!

If this role isn't what you're looking for, please consider other open positions.

The estimated pay ranges for this role are as follows:

Based in British Columbia:  CAD 142,800.00 - CAD 178,500.00  

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the state.