Global Strategic Marketing & Analytics Manager

We’re looking for an exceptional Global Strategic Marketing & Analytics Manager to join our Marketing Team.  The successful candidate for this position could be based within Europe, or the USA, with national, or international travel as required. The Global Strategic Marketing & Analytics Manager plays a critical role in the overall marketing strategy development of CMR Surgical.  This analytic driven role will drive decision making across product development, downstream marketing, sales training, pricing, business model and go market and market entry strategies.  Using deep market and data analysis to inform and guide high-level marketing strategies, this role will be responsible for leveraging insights from customers, market research, internal and external metrics, and market trends to make data-driven decisions that optimize Versius’ presence in the market.  The role will be responsible for utilizing deep data analysis to identify key opportunities and drive business growth.  The role will be pivotal in competitive intelligence and review of market trends to ensure CMR is at the forefront of the market. 

About CMR Surgical

CMR is an exciting and evolving company to be joining right now.  Our commitment to our goal of building a world-class medical devices company is underpinned by the ground-breaking innovation of our next generation of surgical robots and a diverse team of talented and supportive individuals.

We’re breaking new ground which makes working here exciting, it provides autonomy, opportunity and makes the things you do visible. Come and join us and see what you’re capable of.

Responsibilities

Market Research and Analysis:

• Conduct comprehensive market research to identify trends, customer needs, and competitive landscape. Analyse market data to develop actionable insights for product management, business model development, competitive intelligence, market positioning, and market entry.
• Gain deep market knowledge to define market entry and exit strategies, to maximize global impact of Versius, factoring regional ROI, competition, market attractiveness, and business priorities.
• Develop metric based analysis for product launch effectiveness, ROI and impact.

Strategy Development

• In conjunction with commercial operations and marketing teams, develop global business models to drive Versius adoption, meet market needs, increase revenue and showcase customer ROI’s.
• Define market needs as well as gaps in exiting portfolio with deep market analysis across robotic surgery to inform product development pathways.

Program Development

• Define capital and clinical success benchmarks and measures to drive commercial effectiveness and strategic initiatives
• In coordination with Medical Education define training metrics for customer education to maximize value of programs and impact on utilization.
• In coordination with Sales Operations, Commercial and Sales Training, define and execute effectiveness measures for sales training programs.

KOL Management

• In coordination with marketing, technology and medical education colleagues, gain deep KOL insights to inform development of commercial strategic advisory boards to advance global the development, impact and adoption of Versius.

Budget Management:

• Manage the budget for upstream marketing activities, ensuring cost-effective strategies.

We’re a rapidly developing company and roles can change and evolve. You’ll be willing to turn your hand to anything within the Marketing remit that supports the team with delivering its objectives.

About you

To be successful in this role, you’ll need to have/be:

• Degree or equivalent in Business, Marketing, or relevant field. MBA preferred.
• 7+ years in the MedTech sector; with marketing experience in a global business environment and in clinical settings.
• Strong analytical skills and a passion for shaping the market changing the standard of minimally invasive surgery and driving business growth.
• Experience leading market analysis, competitive intelligence, and deep market analytics
• Ability to think creatively and pragmatically and convert product/customer feedback into valuable insights that can help drive the decision making across marketing initiatives.
• Excellent advocacy and persuasive skills to collaborate with local market and sales teams, influence others, present convincing arguments, and build and maintain extensive KOL networks.
• Ability to work on multiple projects simultaneously and be flexible enough to change priorities with short notice when necessary.
• Ability to succeed in a rapidly changing, agile environment where continuous innovation is requisite to success.

It would also be helpful if you have:

• Medical device/ solutions sales or clinical consulting experience is a strong plus
• Clinical experience in the operating room with minimal access surgery or working in robotic-assisted surgery.
• Knowledge of surgical robotic systems, software launches, digital products, and ideally advanced vision systems such as ICG.

At CMR we’re building a diverse, inclusive, and authentic workplace; what matters most to us is that you identify with our values and are passionate about making a difference. 

Why Join Us?

We offer a competitive salary and a great benefits package including a bonus, non-contributory pension, private healthcare which covers pre-existing conditions, annual personal day for every employee to use however they wish and enhanced global parental leave pay.

We recognise that everyone has a life outside of work and at times we can experience things which are significant and can impact on our working lives. We’ve just launched our Global Parental Leave and Health and Wellbeing leave supporting our colleagues going through the menopause, fertility cycles or pregnancy loss and those going through gender reassignment; allowing them time to look after themselves and those close to them.  

CMR can support with travel reimbursement for in-person interviews if you need a taxi for access needs. 

Interested? We’d love to hear from you!

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