Senior Campaign Lead

We are Progress (Nasdaq: PRGS) - the trusted provider of software that enables our customers to develop, deploy and manage responsible, AI-powered applications and experiences with agility and ease.

We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Senior Campaign Lead and help us do what we do best: propelling business forward.

We’re looking for someone to join our Global Demand Generation team to support our product WhatsUp Gold. If you have a passion for filling the funnel and love to feel the direct impact of your efforts, come join us.

In this role, you will:

• Own, drive, and optimize data-driven demand generation campaigns and be responsible for achieving the goals for reach, leads and pipeline.
• Lead the cross-functional tactical planning and alignment between the Go-to-Market teams (Product Marketing, Field Marketing and Sales) to design multi-channel campaigns that support the Go-to-Market strategy.
• Plan & execute customer marketing activities to drive feature & function adoption, renewals and expansion.
• Conceptualize, manage and execute a diverse range of marketing programs such as webinars, SEO, SEM, retargeting, content syndication, social media and intent data programs.
• Collaborate with the Sales and the Marketing analytics team on monitoring lead volume, quality, follow up process, conversion rates, etc. to identify opportunities to increase lead to deal conversion rate.
• Collaborate with PMK to ensure input needed by tactical teams is ready and available: information on the target personas, product messaging and key assets.
• Collaborate with PMK to ensure the planning and creation of content needed for programs for every stage of the buyer journey.
• Collaborate with the Web Team on designing business requirements for improvements in the web journeys.
• Collaborate with the Digital Marketing SEO & Search Engine Ads teams to design the strategy, analyze data, make recommendations for optimizations, project manage improvements and measure performance and impact on the business.

Your background:

• Demand generation experience for B2B preferably in software industry
• Strong track record of successfully designing and delivering campaigns that engage and convert into net new customer pipeline
• Experience with leveraging data and insights in the development of marketing plans aligned to the Go-to-Market strategy
• Experience in cross-functional collaboration with Product Marketing and Sales
• Experience in handling projects with multiple stakeholders successfully and delivering within timelines
• Experience working with Salesforce
• Curiosity, self-drive and attention to detail
• Ability to thrive in a fast-paced work environment, where change is constant, and flexibility is key

If this sounds like you and fits your experience and career goals, we’d be happy to chat.  
What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:  

• Compensation: Base salary plus bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback.

• Benefits: Premium Collective Health Insurance Plan with a monthly employer contribution and Premium Collective Pension Scheme fully funded by Progress

• Time-off and Leave: Generous vacation allowance, an additional day off for your birthday, and days off for volunteering

• Well-being: A global well-being program focused on physical, mental, and financial health

• Focus on Employee Experience: We aim to create an environment where people view their time at Progress as their best career chapter by seeking your feedback, partnering with you and recognizing and celebrating the moments that matter.

• Career Growth: We empower you to own your career and personalize your growth with career development tools, internal career mobility, knowledge sharing, and learning opportunities.

Apply now! 

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Together, We Make Progress

Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!