Vice President, Sales Grocery HQ

THE COMPANY

Back when we started Hint in 2005, our motto was Drink Water, Not Sugar. Our mission to this day is to help people fall in love with water — delicious fruit-infused water — so they can live healthier lives.

Twenty years on, we’ve attracted our share of imitators, but no one has been able to match that touch of true fruit flavor in every bottle of Hint. The craftsmanship we put into creating flavors that fully reflect their fruit origin is unparalleled. And with no sweeteners, no preservatives, and zero calories, is it any wonder our fans have turned Hint into an obsession? 

Today, Hint is sold in over 30,000 stores all over the United States. We feature dozens of amazing flavors — including perennial favorites Blackberry, Watermelon, and Cherry — as well as limited edition smash-ups, exclusive bundles, and 1-liter bottles, all available at drinkhint.com, Amazon, e-Retail account, and major retailers.

THE OPPORTUNITY

Hint, one of the fastest-growing beverage brands in the US, is seeking a high-energy, results-driven vice president, Sales Grocery HQ to help scale our national growth.  Reporting directly to the SVP, Sales, this person will help oversee and manage key national accounts (Grocery, Club, Mass, Regional, Speciality, etc), supporting all aspects of the sales cycle, including management of existing accounts and distributor relationships. A proactive approach to all aspects of customer and distributor management is a must! 

The ideal candidate is hungry for success. You’re always looking for new opportunities to grow and foster not only your revenue but your relationships within your network. You love finding solutions for your clients and strive for unity throughout the sales process toward a mutually beneficial goal. 

You’ll be working with a highly driven and supportive team that loves tackling new challenges and working towards big achievements together.

This role is remote, but since you’ll be hitting the road often, living near a major airport will keep you flying toward success!  We will give priority to candidates who live in one of the following states: CA, FL, GA, IL,  MA, NJ, NV, NY, TX, WA.

WHAT YOU WILL DO

• Lead and oversee the Hint National HQ Account team and brokers, driving sales and execution across key national and regional retailers, including grocery and specialty chains.
• Build and manage strong relationships with key accounts, developing and executing account strategies—including promotional and display plans—to achieve brand, volume, and KPI objectives.
• Manage all trade spending to ensure efficiency and alignment with customer and broker goals while overseeing broker, beverage distributor, and broadline wholesaler relationships.
• Leverage data and insights to conduct analyses and develop compelling presentations that drive increased feature and display activity, expand distribution, optimize shelf positioning, and grow market share.
• Execute customer development strategies as identified by the SVP, Sales – Retail, maintaining regular communication on account progress, pricing, promotional activity, display programs, annual resets, and market challenges.
• Partner with field sales teams to establish and uphold execution standards for key selling and display events, ensuring in-store excellence.
• Apply category management expertise to maximize distribution, shelf presence, cold box visibility, feature ad support, and display impact within all assigned accounts.
• Collaborate with Marketing to develop and implement shopper marketing plans with key retailers.
• Monitor and analyze distributor and market data, including SPINS/IRI performance, to provide strategic insights and reporting for senior management.
• Stay ahead of market trends by understanding the competitive landscape and identifying new opportunities for in-store execution, pricing, and product placement.
• Dedicate 80% of time to selling and managing customers, distributors, brokers, and field sales communications—working from the office or traveling for key meetings.
• Spend 20% of time in retail accounts with the Hint team, brokers, and distributors to assess execution, share best practices, and identify growth opportunities.
• Travel as needed via car, train, subway, taxi, or air to maintain strong customer relationships and drive business success.

Requirements

• Bachelor’s degree with 10+ years of proven sales leadership in account management, including 5+ years managing key national and regional retail accounts (Grocery, Natural, Mass, Club, etc.).
• A charismatic leader who inspires and motivates diverse teams in dynamic environments.
• Independent self-starter who thrives in a fast-paced organization while remaining a collaborative team player.
• Deep experience in Grocery and at least one other key retail channel (Club, Mass, Natural/Specialty, etc.).
• Background in both large and small brand companies, with a strong understanding of trade management, category management, and shopper marketing.
• Strong analytical skills, comfortable working with industry data sources and translating insights into actionable strategies.
• Experience with multiple routes to market (DSD, KeHE, Direct, etc.) and retail promotional planning.
• Excellent negotiation and presentation skills, with a track record of successful joint business planning.
• Proficient in MS365, leveraging technology for strategic planning and execution.
• A doer with a strong sense of urgency and a positive attitude, ready to drive results.

Benefits

• The salary range is $175,000 - $225,000. Actual salary offered may vary based on geography, job-related knowledge, skills, and experience. The base pay range is subject to change and may be modified in the future.
• Bonus Eligible
• Equity
• 100% of the employee and dependent healthcare premiums paid for by the company
• Life insurance (company-paid and voluntary)
• Flexible Spending Accounts
• 401K (regular and Roth)
• $150/month gym stipend
• $100 monthly towards your cell phone and $50 monthly towards Internet (if applicable)
• Employee Discount on Hint Water