Senior Demand Generation Manager

Company Description

The mission of ArisGlobal is to empower life science organizations to deliver breakthroughs faster, more accurately, and with greater precision. ArisGlobal’s software, services, and technologies are essential to the delivery of life-saving medications. As an industry leader, ArisGlobal offers software as a service for Clinical Trials, Regulatory Affairs, Drug Safety, and Medical Affairs. Our products are utilized by 40 out of 50 major biopharmaceutical companies. Among our clients are four out of five of the world's most advanced global pharmaceutical companies and nine government-health authorities, including the FDA, Health Canada, and the National Medical Products Administration.

ArisGlobal proudly boasts offices in Boston, Darmstadt, Tokyo, Shanghai, Bangalore, and Mysore, our global presence is clear, and we are growing faster than ever. At ArisGlobal, we are distinguished by the high caliber of our team and by our passion for creativity and innovation. We pride ourselves on our welcoming and supportive corporate culture, which is inclusive of all Team Members. Our challenging projects are complemented by flexible work locations and competitive salaries.

Position Summary

We are looking for a rockstar Manager/Sr. Manager of Demand Generation to be part of a hungry and humble team of marketers. The ideal candidate has B2B SaaS experience (life sciences/pharma/healthcare a plus) and is well-versed in creating data-driven campaigns and programs that support marketing KPIs and ultimately – revenue.

*We are only considering candidates based in the UK , Ireland, or Germany*

Responsibilities

• Develop and execute short- and long-term multi-channel campaigns/programs to drive leads into the sales pipeline
• Lead ABM programs and traditional campaign strategies + execution across channels to achieve demand generation targets
• Monitor and optimize campaigns and programs that leverage digital-first channels such as email, SEM, SEO, display and social
• Assist in campaign-related landing page strategy and development
• Develop or update prospect buyer journeys and understand how and where buyers look for information, how they buy
• Assist in email content development as needed, targeting prospect throughout the prospect buying journey
• Work with a team of other sharp digital marketing professionals, collaborating with other departments, such as sales, sales enablement, product and product marketing
• Conduct ongoing research to better identify target audiences and how to reach them
• Track, report, and analyze program performance, make recommendations for further improvement (MQL/SQL channel attribution)
• Manage Martech stack and marketing operations activities related to campaign execution and reporting

Things that set you Apart:

• You are hungry, yet humble
• You’re not afraid to dig into data to help drive decisions
• You can influence and secure buy-in from others, pushing towards a common goal
• You have Pardot marketing automation experience and are willing and able to own executing programs within it
• You can demonstrate success running and reporting on demand generation programs that garnered tangible results for the business
• You possess a positive, solutions-minded approach to your working environment and fellow colleagues

Requirements:

• Minimum of 10 years of marketing experience, within software B2B companies, heavy emphasis on driving demand – Previous demand generation role(s) a must with strong digital background
• Minimum bachelor’s degree in marketing or similar
• Experience managing and monitoring performance/effectiveness of digital marketing programs primarily leveraging email, SEM, SEO, and social – overall attribution modeling
• Experience in leveraging GenAI marketing tools like CopyAI or Jasper to develop content
• Analytical thinking skills - using data to drive strategy and focus efforts
• Good communication skills (verbal and written)
• Knowledge of techs stack tools such as: SalesForce, Pardot, 6Sense ABM, SalesLoft, WP Engine (or equivalents)

Benefits

ArisGlobal proudly offers an Impressive Package of Compensation and Benefits. The following benefits are available for full-time Team Members in the United States. Other benefits may apply to Team Members in other countries. Some of these include:

• 401(k) ADP: 3% match
• Cigna health, dental, vision: day one
• Paid maternity + paternity leave
• Employee referral program – cash bonus’
• PTO (18 days) + Holidays (10 days) = 28 days year-one!
• Optional FSA + HSA's, Non-med insurances + Teledoc + theft protection + more…

ArisGlobal is headquartered in Boston, Massachusetts with offices located in more than 9 countries around the world. Please check out our website/LinkedIn to find out more information about the organization and other available positions.

*ArisGlobal is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.